Cannabis enthusiasts, investors, business executives, researchers, and industry leaders are invited to attend the 4th Annual Cannabis Drinks Expo to be held in San Francisco, CA on July 27, 2023. As the cannabis industry gains progress and modernization, the premier Expo is set to showcase innovative products with a specific focus on cannabis-infused beverages.
The Cannabis Drinks Expo is a highly anticipated event for industry leaders and professionals looking to explore vibrant cannabis-infused drinks. It serves as an incredible platform to bring together beverage distributors, manufacturers, professionals, and retailers, from different parts of the world. The professionals from the hospitality industry will get a unique opportunity to meet industry experts and gain valuable insights into the emerging cannabis drinks industry.
The Cannabis Drinks Expo will enable professionals to showcase their unique range of products, including CBD-infused drinks, cannabis-infused beverages, wines, craft beers, spirits, and much more. The Expo will be held in a vibrant, technologically-advanced facility designed to cater to the specific needs of attendees and exhibitors alike.
Accelerating the Cannabis Industry
The Cannabis Drinks Expo will feature a series of panel discussions and educational seminars. Led by established thought leaders, these sessions will provide attendees with a great opportunity to learn from the brightest minds in the industry. They will get valuable insights into the latest trends, market regulations, and advancements in the cannabis beverage industry.
These educational sessions will equip attendees with the tools and skills needed to excel in the ever-evolving cannabis landscape. Participants will also get a chance to explore a range of delicious and advanced cannabis-infused drink offerings, exhibiting the vision and ability of the industry’s top brands. They can engage directly with industry experts, share experiences, and build valuable business partnerships to drive innovation in the cannabis industry.
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The cannabis industry in Missouri is likened to the modern-day “gold rush,” according to Tiffany and Anwar Lee, a couple from St. Louis. Intrigued by the potential, they contemplate participating in a lottery system by paying a $1,500 application fee for a chance to obtain a coveted cannabis microbusiness license.
The new initiative, designed to foster opportunities for businesses in marginalized communities, stems from the constitutional amendment that legalized recreational marijuana following last year’s voter approval. Discussing their prospects at an outreach event in St. Louis, Anwar acknowledges the financial potential the industry holds, providing a means to achieve a comfortable standard of living.
However, the odds of success for applicants such as the Lees remain slim, given the limited number of licenses to be awarded. In August, the Missouri lottery will select only six winners per Congressional district, totaling 48 licenses across the state.
Abigail Vivas, Missouri’s chief equity officer, leads various outreach events to explain the eligibility criteria for a microbusiness license. Vivas anticipates around 5,000 applicants statewide, although other estimates suggest it could be around 1,000 per congressional district.
The program became a focal point during the campaign to legalize marijuana, countering opponents’ claims that the law would further entrench an unjust and unequal licensing system, benefiting only the wealthy. Supporters of the program highlighted its uniqueness nationwide and its potential to diversify an industry predominantly dominated by white entrepreneurs.
Although the term “equity” is not explicitly stated in the program’s constitution, its underlying spirit is to prioritize applicants who have been impacted by unfair marijuana-related legal actions. Individuals with past nonviolent marijuana offenses, residing in impoverished areas or experiencing high unemployment levels qualify for consideration.
While the program’s intention is commendable, concerns arise regarding the use of ZIP codes for eligibility assessment. Some ZIP codes correlate to courthouses, potentially allowing affluent residents in certain neighborhoods to apply for and receive licenses meant for disadvantaged communities. This discrepancy has prompted discussions, and the Department of Health and Senior Services (DHSS) has issued a variance, accepting alternative forms of proof, such as statements from elected officials attesting to historical incarceration rates.
Vivas acknowledges the challenges and uncertainties surrounding the microbusiness program’s implementation but affirms the department’s commitment to staying flexible and aligned with the spirit of the law. While it may not be a perfect system, the state is striving to ensure a fair and inclusive process for applicants seeking to participate in the burgeoning cannabis industry.
These state-level laws aren’t applicable for companies that target making FDA-approved medicines from marijuana. Enterprises such as IGC Pharma Inc. (NYSE American: IGC) that have set their eyes on developing THC-based formulations against chronic pain follow drug-development guidelines established by the FDA, and so they don’t have to pander to the patchwork of marijuana laws existing in different states.
NOTE TO INVESTORS: The latest news and updates relating to IGC Pharma Inc. (NYSE American: IGC) are available in the company’s newsroom at https://cnw.fm/IGC
About CNW420
CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.
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Many gardeners are lucky enough to look out the window and see wild animals like deer, rabbits, or wild turkeys on their lawns. However, that also means we can look outside any day and see wild animals chowing down in the garden. Here are some simple – and safe – ways to keep our wild friends away from our beloved crops.
Fence
Deer and other such animals can’t chew up your garden if they can’t get into it, right? What better way to keep them on the outside looking in than with a fence? Make it at least 8 feet tall to keep out deer, and for smaller animals like cats and rabbits, use wire mesh for at least the first few feet.
Also, dogs like to dig. I’ve seen people suggest bending the base of the fence to form a 2-foot-long cover to deter Rover from digging up the fence.
Hot Pepper Spray
Animals might not seem like picky eaters when they’re chewing up everything in your garden. But it turns out many of them are – especially regarding their condiments. Like me, they don’t like things too spicy!
Spray a little hot pepper sauce on your plants weekly (and after rainstorms), and the next time Peter Rabbit comes by for lunch, he’ll take one sniff and head off to the milder garden down the road. The spicey spray should also keep deer and squirrels away and many unwanted insects.
You can find various simple recipes for the spray online. And also, please remember, this stuff is HOT! Keep it off your skin and out of your eyes, and wash your hands!
Urine
No, I’m not suggesting you have an extra cup of your morning coffee and head out to the garden. I’m talking predator urine. If your garden smells like an animal that other animals are scared of, then those animals will stay away.
Have a problem with deer? Get some coyote urine. Wanna keep squirrels and skunks away? You need fox pee. What about keeping foxes out of your plants (or chicken coup)? For that, you’ll need urine from either wolf or mountain lions.
It sounds good, but where will you get all this animal pee? Well, there’s a whole predator urine industry, and you can buy the repellents at some garden centers and online.
Noise And Food
Like some of us are more likely to avoid the loud, ruckus restaurant and choose the quieter eatery across the street, lots of noise also deters some animals. The most common noise-making device is wind chimes, but some swear by playing top 40 radio 24/7.
Another option is to provide the animals with another, more appealing food source. Anyone who’s ever put up a bird feeder knows they should be called squirrel feeders, given who eats more food. Well, if you’re having a problem with squirrels or birds in your garden – why not set up some bird feeders around the perimeter? It’s an easy, delicious meal alternative.
After successful events at San Francisco and Chicago last year, Cannabis Drinks Expo is all set for Cannabis Drinks Expo 2023!
Both San Francisco and Chicago saw a huge networking opportunity for anyone curious about the future direction of the cannabis drinks industry in the United States. What took place on July 28, 2022 in San Francisco and on August 2, 2022 in Chicago were two of the biggest global gathering of cannabis drinks professionals around the world, and brought together MSO’s, dispensaries, cannabis growers, packaging companies, co-packers, flavour suppliers, cannabis drinks brands, service providers of the United States together.
The theme for last year was “Growing The Category” and Cannabis Drinks Expo saw a significant category growth with the support of all the exhibitors and visitors who believe and are passionate to pull the reins harder.
The theme for 2023 Cannabis Drinks Expo remains “Growing the Category”. Extensive research was done at this year’s show with the stakeholders to discuss the theme for 2023. After analyzing more than 50 feedback forms, meeting MSO’s, Co-Packers and other influencers of the category, we have concluded that the 2023 theme will again be ‘Growing the Category’. The 2023 theme will be broken down into 4 main pillars. Each pillar, as followers, will be marketed all year round to help the category grow.
Pillar 1: Creating end consumer pull: One the main challenge our cannabis drinks category faces is to create end consumer demand. CDE will work with speakers, visitors, exhibitors and media to create more end consumer awareness on Cannabis Beverages. The ultimate demand in consumers will help dispensaries and retailers stock cannabis beverages which will help the entire supply chain.
Pillar 2: Educating consumers on Cannabis Beverages: The second pillar that CDE will focus on will be inducing end consumers with more technical information and on why they should ‘try’ cannabis beverages. CDE will work with key influencers in the next 12 months to educate current cannabis consumers on cannabis beverages and also craft beer, wine and spirits drinkers on how cannabis beverages can also be part of their social consumption
Pillar 3: State bottlenecks: One of the common feedback CDE got was to have other state co-packers and MSO’s at both the locations as they are key to unlocking some logistical and legal bottlenecks that we have in place in the US market. CDE will work on getting leading co-packers and MSO’s as exhibitors in 2023. This will help current and new brands expand their distribution.
Pillar 4: International theme: 2023 will also have a focus on bringing international participants and will have an international panel and discussions on how brands can partner with US companies and how US companies can partner with foreign companies to grow.
All of the above pillars will have one goal: Growing the Category
Other areas where CDE will focus on in 2023:
More visitors from other states. More MSO’s and retail buyers. More Co-packers.
Improving communication with our exhibitors on what is included in their tickets. Like lunch, wifi and cocktail party invites.
Getting press and media to attend the shows. We will be working on getting more journalists, influencers and media to come to the show. Pre and Post the show they will help us grow the category.
Quality of the visitors. We received great feedback on the quality of visitors, we will aim to maintain that. • Investors Panel, Press Panel and Legal Panels will also be included in 2023 in conference planning.
Company Pitch sessions: CDE may introduce pitch sessions where each brand will get 15 minutes to pitch and what they are looking for. In attendance will be all kinds of visitors. Interested visitors will be able to request more information from the company which will generate leads for the company to follow up after the event. There will be 4 spots per city on a first come basis.
Bigger show. CDE will have 100 exhibitors in each city in 2023.
More investments in decor and aesthetics of the show.
Partnerships with other beverage associations like wine, beer and spirits distributors, retailers. Like craft beer associations. Like Craft growers brewers association.
Meet awesome brands and suppliers at both the Chicago and San Francisco locations.
San Francisco: July 27, 2023, South San Francisco Conference Center, 255 South Airport Boulevard, South San Francisco, California 94080.
Chicago: August 1, 2023, Morgan MFG, 401 N Morgan St Suite #204A, Chicago IL 60642
Visitor Registration is open: get your passes now to save on tickets.
Psychopaths are human predators. They coerce, manipulate, lie, steal, defraud, abuse, and take life, without feeling guilt or remorse. A leading expert on psychopathy, Robert Hare, estimates that 1% of people are psychopaths; while the clinical psychologist Martha Stout suggests this figure is closer to 4%. Studies indicate that psychopaths are over-represented in the corporate executive world and in politics. In this video we are going to explore the psychology of the psychopath as this knowledge can help us minimize the damage they inflict on us, those we care about, and humanity at large.
“…compared with other major clinical disorders, little systematic research has been devoted to psychopathy, even though it is responsible for far more social distress and disruption than all other psychiatric disorders combined. Psychopaths are found in every segment of society, and there is a good chance that…you will have a painful or humiliating encounter with one. Your best defense is to understand the nature of these human predators.”
Robert Hare, Without Conscience
Individuals such as Ted Bundy, Charles Manson or Jeffrey Dahmer are who come to mind when most people think of the psychopath and while such individuals are psychopathic, they represent an extreme of this disorder. Most psychopaths, rather than committing violent crimes, engage in immoral acts that fly under the radar of the criminal justice system; they will abuse family members, or neglect their well-being, they will cheat others out of money, pathologically lie, or manipulate others for selfish ends.
“…many people know nothing about this disorder, or if they do, they think only in terms of…people who have conspicuously broken the law many times over, and who, if caught, will be imprisoned…most [psychopaths] are not incarcerated. They are out here in the world with you and me.”
Martha Stout, The Sociopath Next Door
The reason most of us refrain from routinely exploiting and harming others is because we possess a conscience. We empathize with the suffering of others, and if we make another suffer, we feel guilt. Psychopaths have no conscience, and they lack the ability to feel empathy and guilt. In fact, a psychopath does not feel love, friendship, or any emotional connection to anyone at all. If psychopaths maintain ties to other people, it is only because they see them as a possession, resource or tool. This emotionless void which exists in the heart of the psychopath makes them capable of repeatedly engaging in acts that harm other people.
“Even experienced and case-hardened professionals find it unnerving when they see a psychopath’s reaction to a gut-wrenching event or listen to him or her casually describe a brutal offense as if an apple had been peeled or a fish gutted.”
Robert Hare, Without Conscience
Or as he continues:
“[The psychopath is] a self-centered, callous, and remorseless person profoundly lacking in empathy and the ability to form warm emotional relationships with others, a person who functions without the restraints of conscience. If you think about it, you will realize that what is missing in this picture are the very qualities that allow human beings to live in social harmony.”
Robert Hare, Without Conscience
In place of the emotional connections which create meaning in the lives of normal people, the internal life of the psychopath is driven by the pleasure-principle and the need for continual excitement. Many psychopaths are alcoholics, addicted to drugs or sex, and engage in highly risky behaviors. But the most seductive stimulant for a psychopath is power. No matter whether they are a career criminal, an unemployed freeloader, a middle manager, a CEO, a financier, bureaucrat, or politician, the mind of the psychopath is obsessed with controlling other people. Or as Martha Stout explains:
“The prize to be won can run the gamut from world domination to a free lunch, but it is always the same game—controlling, making others jump, “winning.””
Martha Stout, The Sociopath Next Door
Robert Hare shares a snippet from a psychological report about a psychopath named Earl:
“The most salient thing about Earl is his obsession with absolute power. He values people only insofar as they bend to his will or can be coerced or manipulated into doing what he wants. He constantly sizes up his prospects for exploiting people and situations.”
Robert Hare, Without Conscience
While from our vantage point the psychopath is suffering from a severe mental disorder, psychopaths see nothing wrong with themselves and are sometimes forthright in stating that their “condition” is a blessing. Their lack of emotional attachments and inability to feel empathy and guilt grant them an unprecedented advantage in what is a dog-eat-dog world – or so they say. Ted Bundy, for example, referred to guilt as an “unhealthy social control mechanism” that “does terrible things to the body.” Given that they see their psychopathy as a benefit, it should come as no surprise that attempts to “rehabilitate” psychopaths fail miserably. In summarizing the literature on the so-called “treatments” for psychopathy, Robert Hare explains:
“…many writers on the subject have commented that the shortest chapter in any book on psychopathy should be the one on treatment. A one-sentence conclusion such as, “No effective treatment has been found,” or, “Nothing works,” is the common wrap-up to scholarly reviews of the literature.”
Robert Hare, Without Conscience
To make matters worse, psychopaths are notoriously difficult to identify. For although inwardly they are as different from us as night and day, outwardly they camouflage their predatory nature with what the 20th century psychiatrist Hervey Cleckley called a “mask of sanity”. Psychopaths are akin to predatory creatures who mimic the appearance and behaviour of their prey. In his article Snake in the Grass, the psychologist Daniel Jones explains that: “There are spiders in Australia that smell and behave like ants: some are so convincing that the ants will allow a spider to live permanently as one of them. This spider will then feast upon its new friends, but it won’t eat all the ants, or even a significant number; instead, it extracts resources slowly, sustainably, and over time.” (Daniel Jones, Snake in the Grass)
Like the Australian spider, on the social stage psychopaths often appear normal. In fact, they tend to be more charismatic, charming, and confident than most people. This social allure is partially a function of the fact that psychopaths experience far less stress, fear, and anxiety than the rest of us. But it is also the result of the psychopath’s remarkable capacity to lie about their past, their achievements, and their character in a manner which mesmerizes, and sometimes psychologically paralyzes, their victims.
“Most of the victims I have known in my work have reported that their initial involvement with a [psychopathic] person, and their continued association even though she or he caused them pain, was a direct result of how charming she or he could be. Countless times, I have watched people shake their heads and make statements such as, “He was the most charming person I ever met,” or “I felt like I’d known her forever,” or “He had an energy about him that other people just don’t have.”
Martha Stout, The Sociopath Next Door
Luckily, there are cracks in the psychopath’s mask of sanity. One of these cracks is a pathologically inflated sense of self-importance, which psychopaths find impossible to hide. Or as Robert Hare explains:
“Psychopaths have a narcissistic and grossly inflated view of their self-worth and importance, a truly astounding egocentricity and sense of entitlement, and see themselves as the center of the universe, as superior beings who are justified in living according to their own rules.”
Robert Hare, Without Conscience
The eyes of a psychopath can also reveal their predatory nature, as some victims report that looking into the eyes of a psychopath is akin to looking into the eyes of a reptile; no matter their mood, their eyes are the same – empty, cold, intense, and unsettling. This commonality between the eyes of a psychopath and the eyes of a reptile is one of the sources of the contemporary myth that there exists a race of reptilian humanoids.
“Some people respond to the emotionless stare of the psychopath with considerable discomfort, almost as if they feel like potential prey in the presence of a predator. Others may be completely overwhelmed and intimidated, perhaps even controlled, with little insight into what is happening to them. Whatever the psychological meaning of their gaze, it is clear that intense eye contact is an important factor in the ability of some psychopaths to manipulate and dominate others.“
Martha Stout, The Sociopath Next Door
Another way to see through the psychopath’s mask of sanity is to pay attention to their manner of speaking. Psychopaths find it difficult to maintain a coherent narrative; their statements are often contradictory and littered with inconsistencies. They tend to jump from one unrelated topic to the next, and when asked a question they are known to respond in a way that is irrelevant to what was asked.
“Psychopaths are notorious for not answering the question posed them or for answering in a way that seems unresponsive to the question.”
Robert Hare, Without Conscience
Some psychopaths also accompany their speech with exaggerated hand movements. Researchers believe the hand movements of a psychopath are a function of how their brain processes words, ideas, and emotions. But the hand movements also function as a deceptive strategy; they distract listeners and make it harder to catch onto their inconsistencies and lies. Regarding one psychopath undergoing a psychological assessment, Robert Hare explained:
“His narrative was accompanied by expansive hand movements and exaggerated facial expressions—a dramatic display that blinded our interviewer to what was happening.”
Robert Hare, Without Conscience
The root cause of psychopathy is unknown, but studies indicate that psychopaths are born with a predisposition to psychopathy; they are, in other words, a product of nature, not nurture.
“…there is no convincing body of findings linking the core characteristic of [psychopathy]—that is, the absence of conscience—with childhood maltreatment…In fact, there is some evidence that [psychopaths] are influenced less by their early experience than are [nonpsychopaths].”
Martha Stout, The Sociopath Next Door
While psychopaths have plagued all societies throughout history, the problem of their existence is amplified by contemporary trends toward political centralization. Governments are reaching their tentacles into ever more areas of life, global institutions are attempting to place the entire globe under the same yoke of tyranny, and developments in technology are creating the potential for a form of totalitarian rule that is far more invasive than anything that has come before. As psychopaths crave power, as they are naturally charismatic, skilled liars, and unconstrained by empathy, fear, anxiety, and guilt, it is reasonable to surmise that some psychopaths gravitate towards, or are actively established in, positions of political power. In his book Political Ponerology, the Polish psychiatrist Andrzej Łobaczewski proposed the name pathocracy for the type of political system in which psychopaths rule, and unless more people are aware of the threat of this predatory class, this type of rule may become a full-blown reality.
“I shall accept the denomination of pathocracy for a system of government…wherein a small pathological minority takes control over a society of normal people….if an individual in a position of political power is a psychopath, he or she can create an epidemic of psychopathology in people who are not, essentially, psychopathic…Under such conditions, no area of social life can develop normally, whether in economics, culture, science, technology, administration, etc. Pathocracy progressively paralyzes everything.”
In 1924, the people of Baltimore awoke to a startling illustration in their leading newspaper. It depicted a devil emerging amid the fumes of cannabis being cooked in a pot over coals. The smoke drove those with the habit of secluding themselves into a frenzy.
The headline of that August edition of the Baltimore Sun read, “The Mystery of the Peculiar Mexican Herb,” as several news outlets at the time used similar imagery and language. The article continued, attributing all kinds of negative tendencies to indulgence in the dreaded “marihuana weed” from Mexico. This sentiment was part of a wider anti-Mexican wave that often masked itself as a call for banning a dangerous substance.
Mexican newspapers had used the term “marihuana” as early as the 19th century when indigenous Mexicans embraced the medicinal and recreational use of the plant after its introduction by Spanish colonizers.
As Maryland recently joined other states in legalizing recreational cannabis use for adults, the debate over what to call the drug also arose. In the past, “marijuana” and “cannabis” have been used interchangeably. However, some scholars pointed out that the term “marijuana” had stigmatized the plant, particularly within Mexican and broader Latino communities, leading some to consider it racist.
In Maryland, lawmakers chose to use “cannabis” in the statute ending the criminalization of the drug, with the primary focus being reducing the incarceration rates of Latinos and Blacks for drug possession. The state is also committed to educating Latinos through workshops about legalization and cannabis business opportunities to counter misinformation and reduce stigma.
The negative connotations of the word “marijuana” resonate with Antonio Valdez, director of the National Hispanic Cannabis Council (NHCC), reminding him of his mother’s disapproval, a cultural aspect that brought shame within Latino households. A study by the NHCC showed that parents often cause feelings of shame over cannabis among Hispanic individuals, though many of them use the substance recreationally or medicinally. Interestingly, the study revealed that 41% of respondents were comfortable with the term “marijuana” compared to “cannabis,” while another 41% had no strong preference.
Santiago Guerra, a Colorado College professor of Southwest studies, emphasized the importance of using culturally significant terms for cannabis to foster inclusivity within the industry. Referring to the plant as “marijuana” recognizes the historical connection between indigenous Mexican populations and the plant, he said. Guerra emphasized that branding “marijuana” as racist overlooks the true reason behind the U.S. criminalization of the plant, which was fueled by anti-Mexican sentiments following the Mexican-American War.
As more states legalize the drug, Guerra believes it is essential to recognize Mexico’s historical role in its relationship with cannabis. By silencing this history, the true understanding of the term “marijuana” is lost, he added.
While legalization is intended to put an end to some of the social ills resulting from prohibition, it will also open up business opportunities for several cannabis-touching and ancillary actors such as Advanced Container Technologies Inc. (OTC: ACTX).
NOTE TO INVESTORS: The latest news and updates relating to Advanced Container Technologies Inc. (OTC: ACTX) are available in the company’s newsroom at https://cnw.fm/ACTX
About CNW420
CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.
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Ground-breaking new cannabis food and beverage experience features exclusive demos, in-depth presentations and expert panels led by renowned chefs and other top innovators in food, beverage and hospitality
San Francisco (July 12, 2023)–Lift Events and Experiences’ inaugural U.S. event, Lift San Francisco, August 3 – August 4, 2023 at the Moscone Convention Center, will feature several new elements including the inaugural Taste at Lift: Cannabis Food & Beverage Experience. This is a unique opportunity to partake in exclusive demos, in-depth presentations and expert panels led by the top innovators in the cannabis food, beverage and hospitality industries.
Taste at Lift will showcase the newest culinary cannabis trends, tips and techniques, and programming includes:
Tourism & Cannabis Cuisine: Creating Delicious Destination Experiences Near & Far
Terpene Enlightenment: How & Why Cannabis Food & Beverage Pioneers are Elevating Consumables (Minus the High)
Ready, Set, Sip! Mocktails & Cocktails: How They’re Connecting Consumers to Cannabis
Taste at Lift will wrap up with a two-hour long Iron Chef-style cooking competition featuring a delicious face-off between two cannabis culinary stars, and a group of judges will crown the winner. Competitors will create multiple courses with both infused and non-infused options available for judges and select attendees to sample.
“I believe food and beverage is the real opportunity in cannabis today, drawing in the canna-curious and educating them through familiar ways of consumption. Taste at Lift is the first platform for the cannabis food and beverage supply chain to connect, ideate, educate, and celebrate obstacles overcome and successes achieved,” said Chef Jordan Wagman, Lift’s Director of Cannabis Food & Beverage Growth. “Our team has been hard at work developing a program that showcases new and innovative ways to highlight cannabis food and beverage brands. From delicious edibles to refreshing cannabis-infused cocktails, Taste at Lift is sure to surprise, educate and delight attendees.”
Lift San Francisco will kick off with the Lift Cannabis Business Conference & Arcview Investment Summit on Thursday, August 3 followed by Taste at Lift: Cannabis Food & Beverage Experience on Friday, August 4. The Lift Expo will be in full swing both days, ensuring that all attendees have a chance to take in educational content, check out new and emerging brands, and engage in Lift’s best-in-class networking opportunities.
Lift San Francisco, will also feature live flower on the expo floor, which attendees are invited to see, touch, smell and sample along. There’s also an extensive Budtender program–created especially for the unsung heroes of the cannabis industry–that includes free tickets, Masterclass education, a dedicated lounge area and more.
At the close of the conference and expo each day, attendees are invited to attend receptions that encourage even more engaging conversations and meaningful business-building connections. Lift San Francisco wraps up with a signature Lift After Party to end this special event on a high note.
For more information or to schedule an interview, contact Bree DeVita at 303-513-1244 or bree@themaverickpr.com.
About Lift Lift Events & Experiences serve the cannabis community as both a meeting place and a destination for discovery. With dates across North America, each Lift event showcases leading-edge content and premiere exhibitors in a high-energy setting for thousands of cannabis growers, processors, manufacturers, brands, budtenders, retailers, educators, advocates, regulators, consumers, investors and more–while paying tribute to the roots of this rapidly-evolving industry. Lift is proudly produced by MCI. For more information, visit LiftEvents.com.
The Cannabis Made Clear campaign, first launched in 2022, is part of the provincial cannabis agency’s mandate to promote responsible consumption of cannabis and includes marketing campaigns across the province targeting consumers and non-consumers, residents and visitors alike.
The content specifically was designed to be accessible and appropriate for young people, adults, older folks, so I think it’s a great opportunity for the legal sector to demonstrate that we are prioritizing education and we take our mandate around social responsibility very seriously.
Dr. Jenna Valleriani, Senior Manager of Social Responsibility
As part of this new push, the OCS says Ontarians can expect to encounter Cannabis Made Clear campaign motion graphics, broadcast spots, digital billboards, and audio segments in some of their most frequented online and public spaces, including Yonge and Dundas Square in Toronto, as well as sports broadcasts like a recent MLB All-Star Game.
Dr. Jenna Valleriani, senior manager of social responsibility at the OCS, says the campaign is part of the Crown agency’s mandate for social responsibility.
“As a key pillar of the OCS’s social responsibility mandate, we’re committed to advancing cannabis knowledge and promoting responsible consumption, while also ensuring Ontarians have access to the information they need through Cannabis Made Clear,” she said in an OCS press release. “The more you know, the better positioned you are to make the most informed decisions about cannabis—and this campaign helps to share that information.”
“The content specifically was designed to be accessible and appropriate for young people, adults, older folks, so I think it’s a great opportunity for the legal sector to demonstrate that we are prioritizing education and we take our mandate around social responsibility very seriously,” she added in a follow-up conversation with StratCann.
The OCS also operates the Cannabis Made Clear online education hub to provide access to “unbiased, fact-based and current resources” to help ensure cannabis consumers can make informed, responsible choices.
Valleriani explains that the OCS is also launching its Summer Guide to Legal Cannabis, an online resource that explains everything anyone consuming, purchasing, or even just travelling with legal cannabis in Ontario will need to know to stay nice and legal.
She says retailers, especially those near the US border that often see American tourists, have found it very useful.
“It’s just an easy, quick reference guide. It explains how to find the authorized store crest, what’s legal, the different products, possession limits, and everything that helps ensure that folks aren’t breaking the law, but also that they’re enjoying their experiences and can take advantage of all the great things we have to offer here in the province.”
OCS president and CEO David Lobo encourages consumers and industry alike to help promote the campaign and encourage responsible, informed cannabis choices.
“Five years into legalization in Canada, combatting misinformation and presenting the facts about cannabis remains critically important to enabling a vibrant cannabis marketplace,” says Lobo. “Thank you in advance to industry partners, cannabis consumers, and the people of Ontario for engaging with the Cannabis Made Clear online education hub and helping to clear up confusion by sharing these evidence-backed resources.”
Overseeing the warehousing and distribution of cannabis in Canada’s largest province makes the OCS the largest legal, centralized wholesale cannabis organization in the world.
In the most recent annual figures, Ontario sold more than $1.5 billion worth of cannabis in fiscal year 2021.
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