Craft Cannabis: The Quest for Unique Quality

Thursday December 2nd
3:15 PM - 3:45 PM - Main Stage Expo Floor
Speakers: Matthew Jerome

This session will highlight aspects of the craft cannabis industry, specifically, in regards to what methods and process’ define a craft model, and how those aspects will not only define that products quality, but overall value as well. Matthew will discuss the importance of a quality driven market and talk about why it so important, not just for an overall healthy cannabis market, but particularly for those seeking cannabis for its therapeutic use.



    Key Take-Aways:

    • Concept of Craft cannabis and what defines it, as well as a more comprehensive understanding of why quality matters and what it has to offer, especially when it is being used therapeutically.
    • A more comprehensive understanding of some of the choices that go into a craft process model, and set a framework for how these process methodologies influence both quality and overall value of the product being consumed.
    • To help illuminate some of the most important aspect of what goes into a healthy quality driven craft cannabis market, and why it is essential to a strong Canadian legacy, as well as the numerous patients who seek this plant therapeutically.

Speaker Submissions

If you are in the cannabis growing industry and would like the opportunity to speak at Grow Up Conference and Expo, please click here to apply.