How to Create the Best Craft Cannabis

Saturday October 7th
2:00 PM - 2:30 PM - Room 205
Speakers: Marc Solby
In this session, learn an approach to effectively connect growing with marketing to create a premium cannabis brand. Ultimately, the “best” is what end user believes is best!
Market researcher Marc Solby of the Cannabis Consumer Update and Lighthouse Consulting will share a method successfully applied in the craft beer market, craft spirits and other consumer categories. He will share a canadian case study and draw on his experience as Director of Marketing at Labatt Breweries and fifteen years of brand consulting in alcoholic beverages globally.


Speaker Submissions

If you are in the cannabis growing industry and would like the opportunity to speak at Grow Up Conference and Expo, please click here to apply.