Moderated By: Andrew Nunez-Alvarez, LEGACYTEK Cannabis E-commerce.
Panel Description:
This session helps retail owners and managers refine their customer service approach by drawing insights from established and emerging medical e-commerce platforms – without viewing them solely as competition. Cannabis e-commerce industry professionals will break down how many cannabis businesses hold Sales for Medical Purposes licenses across Canada and illustrate the differences in operating costs between online medical e-commerce and traditional cannabis retail storefronts. By comparing the direct-to-consumer medical cannabis e-commerce model with the recreational provincial wholesale framework, attendees will learn how consumer behavior differs between medical cannabis e-commerce and in-store retail, and discover practical ways to improve their own operations without viewing online cannabis e-commerce providers as direct competitors.