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Room Rates Starting at $129/night.

Bypassing the Bottleneck: Direct Delivery for Growers & Retailers in BC

by | Aug 6, 2025

(Panel Discussion) BC’s Direct Delivery model is shifting control from centralized distribution to the hands of growers and retailers. This panel explores how micro and small-scale producers are using direct delivery to increase margins, speed up time-to-market, and build stronger partnerships with stores. Retailers will share how direct relationships with cultivators are helping them differentiate their offerings and better serve local markets. Plus, hear from a marketing agency on how strategic brand support can enhance the impact of direct delivery. Join us for a practical discussion on the benefits, trade-offs, and real-world strategies for making direct delivery work.

Moderated By: Jaclynn Pehota

The Microbial Connection: Unlocking the Role of Endophytes in Cannabis Growth

by | Aug 6, 2025

(Masterclass Session) Join Dr. Zamir Punja and Liam Buirs as they explore the hidden allies within cannabis plants—endophytes. These symbiotic microbes live inside plant tissues, enhancing nutrient uptake, stress resilience, and secondary metabolite production, including cannabinoids and terpenes. Sharing their cutting-edge research as well as providing practical applications of endophytes in commercial production. The discussion will highlight how endophytes influence plant health, reduce reliance on external inputs, and shape sustainable cultivation practices. Attendees will gain insights into harnessing microbial partnerships to unlock cannabis’ full genetic and therapeutic potential.

State of the Industry: Challenges, Best Practices & the Road Ahead

by | Aug 6, 2025

(Panel Discussion)  The cannabis industry is at a pivotal moment. With ongoing regulatory challenges, price compression, and shifting consumer expectations, it’s clear that survival alone isn’t enough—adaptation is essential. This panel brings together leaders from across the sector to assess where we are now, what’s working, and what urgently needs to change. From supply chain efficiencies and retail innovation to regulatory reform and data-driven decision-making, we’ll explore best practices that are driving real results. Whether you’re a producer, retailer, or policymaker, this session offers a clear-eyed look at the current landscape—and bold ideas for building a more resilient, profitable, and inclusive future.

Different Pathways to Success: A Talk with Four BC Growers

by | Aug 6, 2025

(Panel Discussion) BC is home to growers and processors of all sizes and styles. We’ll speak with four from different parts of the province about what is and isn’t working, the direction of the industry, and lessons learned so far.

Moderated By: David Brown