by Danya Dixon | Aug 6, 2025
(Panel Discussion) The cannabis retail landscape is evolving fast — and success lies in understanding your customer and acting on the data. In Part 1, dive into the latest consumer insights, including shifting demographics, emerging product trends, and key purchase drivers. In Part 2, learn how to turn those insights into action through data-driven inventory management, smart pricing, and targeted promotions. This hands-on session equips you with the tools to attract new segments, retain loyal customers, and boost profitability — all while staying compliant in a dynamic market.
Moderated By: Katie Pringle
by Danya Dixon | Aug 6, 2025
(Masterclass Session) We may preach “less is more” but we’ve all done it. Join our experts as they dive into the challenges cultivators face when living soil beds lose their balance. Over time, nutrient imbalances, salt buildup, and microbial shifts can compromise plant health and yields. Our panel will examine strategies for diagnosing issues, restoring microbial diversity, and re-amending soils with mineral and organic inputs. The conversation will highlight practical tools— from soil testing to biological inoculants— that help revitalize struggling beds. Attendees will learn how to maintain long-term soil health, ensure balanced nutrient uptake, and sustain thriving cannabis crops.
by Danya Dixon | Aug 6, 2025
(Panel Discussion) BC’s Direct Delivery model is shifting control from centralized distribution to the hands of growers and retailers. This panel explores how micro and small-scale producers are using direct delivery to increase margins, speed up time-to-market, and build stronger partnerships with stores. Retailers will share how direct relationships with cultivators are helping them differentiate their offerings and better serve local markets. Plus, hear from a marketing agency on how strategic brand support can enhance the impact of direct delivery. Join us for a practical discussion on the benefits, trade-offs, and real-world strategies for making direct delivery work.
Moderated By: Jaclynn Pehota
by Danya Dixon | Aug 6, 2025
(Masterclass Session) Join Dr. Zamir Punja and Liam Buirs as they explore the hidden allies within cannabis plants—endophytes. These symbiotic microbes live inside plant tissues, enhancing nutrient uptake, stress resilience, and secondary metabolite production, including cannabinoids and terpenes. Sharing their cutting-edge research as well as providing practical applications of endophytes in commercial production. The discussion will highlight how endophytes influence plant health, reduce reliance on external inputs, and shape sustainable cultivation practices. Attendees will gain insights into harnessing microbial partnerships to unlock cannabis’ full genetic and therapeutic potential.
by Danya Dixon | Aug 6, 2025
(Panel Discussion) The cannabis industry is at a pivotal moment. With ongoing regulatory challenges, price compression, and shifting consumer expectations, it’s clear that survival alone isn’t enough—adaptation is essential. This panel brings together leaders from across the sector to assess where we are now, what’s working, and what urgently needs to change. From supply chain efficiencies and retail innovation to regulatory reform and data-driven decision-making, we’ll explore best practices that are driving real results. Whether you’re a producer, retailer, or policymaker, this session offers a clear-eyed look at the current landscape—and bold ideas for building a more resilient, profitable, and inclusive future.
Moderated By: Dr. Sherry Boodram
by Danya Dixon | Aug 6, 2025
by Danya Dixon | Aug 6, 2025
Get ready to light up the night!
Join us for Grow Up’s Official Kick-Off Party following the Canadian Cannabis Championship — proudly hosted at Amsterdam Café and Cannabis Culture. This can’t-miss celebration brings together the cannabis community for an unforgettable evening of networking and good vibes.
Plus, get ready to mix, mingle, and meet the exhibitors while building meaningful business connections.
When: 6:00 PM – 12:00 AM
Who: Open to all Grow Up delegates, speakers, sponsors, and exhibitors
by Danya Dixon | Aug 6, 2025
by Danya Dixon | Aug 6, 2025
(Panel Discussion) BC is home to growers and processors of all sizes and styles. We’ll speak with four from different parts of the province about what is and isn’t working, the direction of the industry, and lessons learned so far.
Moderated By: David Brown
by Danya Dixon | Aug 6, 2025
(Panel Discussion) The cannabis industry faces an array of regulatory challenges at the federal and provincial levels. How is the industry addressing these issues, and how can you get involved?
Moderated By: David Brown
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