Explore the world of cannabis metrics that matter most to consumers in this insightful panel. Beyond just THC and terpenes, understand the importance of factors like cannabinoid profiles, flavonoids, and product consistency. Join industry experts as they discuss how these metrics influence consumer choices, product quality, and market trends. Learn how to effectively communicate these critical attributes to educate and attract informed consumers. Gain a comprehensive understanding of what truly drives consumer preference in the cannabis market.
Moderator: Jenn Bocking
