(Panel Discussion) The cannabis industry is at a pivotal moment. With ongoing regulatory challenges, price compression, and shifting consumer expectations, it’s clear that survival alone isn’t enough—adaptation is essential. This panel brings together leaders from across the sector to assess where we are now, what’s working, and what urgently needs to change. From supply chain efficiencies and retail innovation to regulatory reform and data-driven decision-making, we’ll explore best practices that are driving real results. Whether you’re a producer, retailer, or policymaker, this session offers a clear-eyed look at the current landscape—and bold ideas for building a more resilient, profitable, and inclusive future.