The Next Wave of Retail: Building Powerful Brand Connections

(Panel Discussion) As cannabis retail continues to evolve, one of the biggest opportunities lies in forging stronger connections between retailers and brands. Moderated from the retailer’s perspective — “How can I, as a retailer, make these connections?” — this discussion will explore how collaborative partnerships can help stores stand out in a competitive market. From exclusive product deals and co-marketing initiatives to working directly with small producers, panelists will share strategies that strengthen relationships and unlock mutual growth. We’ll also look ahead to innovations shaping retail’s future, including personalization, loyalty ecosystems, and the potential of consumption spaces. Retailers and brands alike will leave with practical insights to build partnerships that create lasting impact.

Moderated By: Rob Laurie

 

Turning Data into Dollars: Consumer Trends & Retail Optimization

(Panel Discussion) The cannabis retail landscape is evolving fast — and success lies in understanding your customer and acting on the data. In Part 1, dive into the latest consumer insights, including shifting demographics, emerging product trends, and key purchase drivers. In Part 2, learn how to turn those insights into action through data-driven inventory management, smart pricing, and targeted promotions. This hands-on session equips you with the tools to attract new segments, retain loyal customers, and boost profitability — all while staying compliant in a dynamic market.

Moderated By: Katie Pringle

Bypassing the Bottleneck: Direct Delivery for Growers & Retailers in BC

(Panel Discussion) BC’s Direct Delivery model is shifting control from centralized distribution to the hands of growers and retailers. This panel explores how micro and small-scale producers are using direct delivery to increase margins, speed up time-to-market, and build stronger partnerships with stores. Retailers will share how direct relationships with cultivators are helping them differentiate their offerings and better serve local markets. Plus, hear from a marketing agency on how strategic brand support can enhance the impact of direct delivery. Join us for a practical discussion on the benefits, trade-offs, and real-world strategies for making direct delivery work.

Moderated By: Jaclynn Pehota

State of the Industry: Challenges, Best Practices & the Road Ahead

(Panel Discussion)  The cannabis industry is at a pivotal moment. With ongoing regulatory challenges, price compression, and shifting consumer expectations, it’s clear that survival alone isn’t enough—adaptation is essential. This panel brings together leaders from across the sector to assess where we are now, what’s working, and what urgently needs to change. From supply chain efficiencies and retail innovation to regulatory reform and data-driven decision-making, we’ll explore best practices that are driving real results. Whether you’re a producer, retailer, or policymaker, this session offers a clear-eyed look at the current landscape—and bold ideas for building a more resilient, profitable, and inclusive future.

Moderated By: Dr. Sherry Boodram