Lecture Theatre (VCC) Archives | Grow Up Conference, Awards and Expo

(PART II) Growing for Celebrities: How Do You Develop the Perfect Strain that is Worthy of Their Name?

by danya | Aug 25, 2020

Celebrities spend their life building their personal brand. Everything they are associated with must carry that same level of quality and commitment. Cannabis products are no different. Growing the perfect strain is half the battle to a celebrity brand, you need to...

(PART I) Celebrity Branding: What Does it Take to Gain the Trust and Confidence of a Celebrity Enough to Put Their Name on Your Product?

by danya | Aug 25, 2020

Celebrities such as Snoop Dogg, Mike Tyson, Seth Rogan, Willie Nelson and Jimmy Buffet, to name a few, have all put their names on cannabis brands around the world. Whether it is CDB oils, bongs, infused beverages or an elite strain, celebrities and athletes are...

Extraction Zone presented by Extraction Magazine

by Grow Up Conference | Aug 18, 2020

Cannabis 2.0 has made extraction a field of great importance within the modern cannabis industry. Extracts of CBD and THC are driving the medicinal and recreational markets from oils to edibles. Join us for 3 days in Victoria, BC at Grow Up’s Extraction...