Dr. Zarei holds a Ph.D. degree from the Institute of Biology, Leiden University, The Netherlands. The studies described in his thesis are focused on the molecular mechanisms that control defense and secondary metabolism in plants. Adel has worked as a Research Associate in the Department of Plant Agriculture, University of Guelph for 10 years, investigating the stress physiology in plants. Adel’s primary interest is in plant secondary metabolites in which many of them have pharmaceutical values. Adel migrated to the Cannabis industry as a Scientific Advisor and Cannabis Micropropagation Expert in 2016. He designed and established multiple Cannabis Micropropagation labs for Licence Holders of Cannabis Production. In 2020, he received a Government grant to develop cannabis micropropagation technique at the commercial scale, the results of this research were published in a peer-reviewed journal “In Vitro Cellular and Developmental Biology-Plant” (https://doi.org/10.1007/s11627-021-10167-3). Currently, Adel is overseeing Safari Flower Micropropagation lab to produce clean cannabis plants. During his scientific career, he published over twenty-one peer-reviewed articles on plant stress physiology, secondary metabolites, and plant pathology.
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Tommy Chong Returns Home
We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.
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Keynote: Minister Nally
The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry
Learn how the Red Tape Reduction Act is reshaping Alberta's cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.
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Canadian Cannabis Championship
Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.
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Canada's Largest Industry Tradeshow
Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.
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Riverboat Kick-off Party Early
Limited Seats to this Exclusive Event
Saturday September 28, 2024 (8:00 pm - 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.
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Retail Buyer Application
Grow Up brings Brands and Buyers together.
Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.