Alison Hayman is a partner and Co-Chair of the Intellectual Property Group at Cassels Brock & Blackwell LLP and a Registered Trademark Agent. Alison advises clients on the protection, enforcement and licensing of all forms of intellectual property and manages the Canadian and international trademark portfolios of a wide of range of businesses, including major retailers, automotive manufacturers and fashion brands. Alison also advises on mergers and acquisitions, corporate re-organizations and other corporate transactions involving intellectual property assets. With the emergence of the legal adult-use cannabis market in Canada, Alison has become a leading advisor to licensed producers, media platforms and retailers in the cannabis sector in the areas of branding, promotion, intellectual property licensing and other regulatory matters. Alison received her Bachelor of Laws (LL.B.) at the University of Victoria and her Master of Laws (LL.M.) at the London School of Economics.