Mr. Deonarine has spent the last 20 years in industries targeting adults while navigating highly regulated environments in Canada, the United States, and the Caribbean. In that time he spent 5+ years at British American Tobacco working on brand communication through ever-changing legislation around packaging and advertising. His experience has allowed him to become a trusted voice for regulatory-driven industries wishing to implement best-in-class communication practices. This experience has led to his current position as co-CEO of CannSell, the sole mandated training program for all cannabis retail staff in Ontario in partnership with the AGCO and MADD. His experience has been sought after in the cannabis industry where Mr. Deonarine has consulted with Ontario retailers and multiple companies that trade on the Canadian Stock Exchange.