Beau-Bijou Bon Driver — Marketing Manager, DEALR Cannabis
Hailing from a creative background rooted deeply in the arts, Beau Driver brings an unmatched blend of storytelling, strategy, and authenticity to Canada’s evolving cannabis landscape. As Marketing Manager for DEALR Cannabis, Beau has been an integral force since the brand’s inception—helping to craft its distinctive voice and visual identity while steering its bold and unapologetic presence in one of the most regulated industries in the world.
Beau’s journey began in the gray area—the early, rebellious era of the cannabis movement—where she cut her teeth working in warehouses, mom-and-pop sites, and grassroots marketing collectives long before legalization. When the digital wave hit, she was among the first to see the potential of online communities and creative storytelling to transform public perception and consumer culture.
With a foundation in the creative arts and an instinct for cultural relevance, Beau bridges the gap between legacy and legal markets—infusing humour, education, and human connection into every campaign. Under her direction, DEALR has become known for its cinematic strain storytelling, unforgettable events, and brand narratives that celebrate authenticity, community, and craft.
Today, Beau continues to push boundaries and challenge conventions in marketing—proving that compliance doesn’t have to mean compromise. Her work champions creative risk-taking, global perspective, and the idea that cannabis, at its core, is about connection: between people, stories, and the shared pursuit of a higher standard.