Dana Scott has spent over 25 years in the retail industry, building a career rooted in a passion for customer service, leadership, and business growth. With a degree in business administration, Dana has developed a strong foundation in management, marketing, and finance, which has guided him through the ever-evolving retail landscape. Currently, he serves as the Vice President of Operations for Cannabis NB, where he plays a key role in driving the company’s strategic growth and operational efficiency. In his current role at Cannabis NB, Dana oversees the operations of a dynamic and fast-growing sector, applying his expertise in both traditional retail and the unique demands of the cannabis industry. Dana’s ability to balance strategic planning with hands-on leadership has been instrumental in Cannabis NB’s success. Throughout his career, Dana has taken on roles in merchandising, operations, and executive leadership. He has successfully managed both small specialty stores and large-scale retail environments, each presenting unique challenges and opportunities. His experience has taught him the importance of balancing big-picture strategic thinking—like financial management and competitive analysis—with attention to detail in areas such as team motivation, store presentation, and customer engagement. Retail, and particularly the cannabis industry, constantly evolves with changing consumer behaviors, technological advancements, and market trends. Dana has always embraced these changes as opportunities to innovate and learn. Whether it’s integrating new technologies, optimizing supply chains, or adopting new business models, he remains adaptable and forward-thinking.
