Daniel has been active in the cannabis industry since 2019, specializing in regulatory processes, market development, and brand strategy.
As the founder of Reefer, she launched Israel’s first regulatory-authorized online platform for medical cannabis sales, setting a new standard for patient access, digital distribution, and personalized service.
Through Reefer, she has created a fast, efficient, and patient-focused purchasing experience, ensuring that patients have quick, convenient, and reliable access to medical cannabis—something previously unavailable in the market.
Daniel’s expertise spans the entire cannabis supply chain, working with regulators, growers, manufacturers, and retailers to navigate complex compliance frameworks and streamline operations, bridging the gap between industry stakeholders and end consumers.