Daniel Penny has spent most of his life in his hometown of Williams Lake, BC and joined WLFN in 2018 as an Economic Development Project Manager. Intrigued by the cannabis industry, Daniel passionately jumped into the space and became the COO of Sugar Cane Cannabis and Unity Cannabis, WLFN’s micro-cultivation and cannabis retail enterprises.
As a former Wildland Fire Fighter, Daniel brings that same sense of hustle to the business world and is an integral part of WLFN’s ascent to becoming a national leader in the world of cannabis.