Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta’s cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm – 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

Previous Speaking Engagements at Grow Up:
2018 | 2024 Alberta | 2025 Toronto | 2026 Vancouver

Deepak Anand

Deepak Anand is the Principal of British Columbia–based ASDA Consultancy Services, a distinguished global strategic advisory firm with cannabis industry-specific insights and a truly international perspective. For over a decade, Deepak has played a pivotal role in shaping cannabis policy and business strategy across multiple jurisdictions.

He has provided consulting services to large CPG and tobacco clients worldwide, advising on market entry, regulatory compliance, and global supply chain design. His work includes deep engagement with Health Canada.

Deepak has extensive experience opening international markets and sourcing and supplying products to top-tier clients in Germany, the UK, Australia, Poland, and more. His unique insight bridges public policy, private sector execution, and advocacy, backed by years of government consultation, industry association leadership, and executive experience in the regulated cannabis sector.

Deepak continues to be a sought-after voice on global cannabis trends, with particular expertise in medical and pharmaceutical cannabis, international trade and regulatory frameworks in emerging markets.

Loading