Early bird Tickets Available Now. Click Here.

Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta’s cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm – 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

Previous Speaking Engagements at Grow Up:
2026 Vancouver

Devon Thane

Devon Thane is the Founding Partner and CEO of Rocky Mountain Farms Ltd., a licensed micro-cannabis cultivation and processing company based in Kimberley, British Columbia — a community built on the grit and ingenuity of ranchers, miners, and railroaders. With more than 15 years of hands-on cultivation experience, Devon brings that same work ethic and precision to every aspect of the business, combining technical expertise with deep respect for the land and the people who work it.

Since founding Rocky Mountain Farms in 2021, Devon has led the development of a state-of-the-art cultivation facility designed around living-soil, small-batch production. Every detail — from environmental controls to post-harvest curing — reflects an investment in quality, sustainability, and craftsmanship. The result is premium cannabis flower that expresses the unique terroir of the East Kootenays: clean, resilient, and true to its roots.

Operating as a bulk-to-bulk supplier, Rocky Mountain Farms partners selectively with processors and distributors to bring its craft flower to national and international markets through Choice Brands.

Devon’s leadership blends old-world work ethic with modern cultivation science. A vocal advocate for Canada’s micro-cultivators, he continues to champion transparency, soil health, and regenerative practices that elevate the standard for craft cannabis production.

Grounded in the pioneering spirit of the Kootenays, Devon is building Rocky Mountain Farms into a brand that stands for authenticity, stewardship, and integrity — proof that hard work and craftsmanship never go out of style.