Edward Woo drives international strategy, partnerships, and market expansion for Village Farms’ Canadian Cannabis business. As Vice President of International Business Development, he has delivered exponential growth across global markets, building scalable, sustainable pathways and forging relationships that extend Village Farms’ reach beyond Canada. Edward sees global cannabis as an emerging frontier where disciplined execution and strong partnerships turn opportunity into impact.
Edward leads with ambition and precision. He believes progress is achieved through clear strategy, accountability, and decisive action. His leadership blends analytical thinking with cultural awareness, ensuring teams move with purpose and deliver measurable results in complex, competitive environments.
With more than two decades in regulated industries, Edward has built and executed international growth strategies across Asia, Europe, the Middle East, and Latin America. Before joining Village Farms, he held senior leadership roles at Philip Morris International and Rothmans Benson & Hedges, guiding product launches and regulatory strategies in over 30 markets. His expertise in navigating global frameworks continues to shape Village Farms’ position as a cannabis industry leader.
Edward holds a Bachelor of Arts in Economics from the University of Western Ontario. Originally from Toronto, he has lived and worked in New York and Switzerland, bringing a global perspective and commercial discipline to Canada’s evolving cannabis industry.
