Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta’s cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm – 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

Previous Speaking Engagements at Grow Up:
2025 Toronto

Edward Woo

Edward Woo is inspired by the dynamic nature of the cannabis industry, where he sees the potential for continuous innovation and meaningful impact on both consumers and the broader market. As Vice President of International Business Development at Pure Sunfarms, Edward is passionate about cultivating global partnerships and expanding the company’s international presence. His appreciation for teamwork, collaboration, and innovation stems from his experience in navigating complex, regulated environments, where he learned that bringing together diverse perspectives leads to more effective problem-solving and long-term success. Edward believes that fostering an environment of open communication and shared decision-making not only drives business results but also creates an empowered team capable of overcoming challenges together. With over 20 years of experience in regulated industries, Edward excels at navigating complex environments and driving growth. His career includes leadership roles at Philip Morris International and Rothmans Benson & Hedges, where he led the global rollout of products and regulatory strategies across 30 countries. Originally from Toronto, Edward has lived and worked in New York and Switzerland, gaining valuable insights from markets across Asia, Europe, the Middle East, and Latin America. These experiences provided Edward with deep understanding into diverse cultures and markets—knowledge he now applies to the cannabis sector, where he sees incredible opportunities for growth. With a BA in Economics from the University of Western Ontario, Edward combines his commitment to integrity, resilience, and teamwork with Pure Sunfarms’ mission to lead the cannabis industry into the future.

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