Early bird Tickets Available Now. Click Here.

Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta’s cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm – 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

Previous Speaking Engagements at Grow Up:
2026 Vancouver

Elliot McKerr

Elliot McKerr is the Founder and Chief Executive Officer of HYTN Innovations Inc., a Canadian-based manufacturer of GMP-certified, cannabis-derived non-sterile pharmaceuticals. Since launching the company, Mr. McKerr has led HYTN’s evolution from a domestic product-focused cannabis brand into a fully certified pharmaceutical operation, currently manufacturing more than 24 tonnes annually for export to international markets including Germany, the United Kingdom, and Australia.

Under his leadership, HYTN has secured GMP, CDL, and DEL certifications, completed a public listing and built an integrated manufacturing platform aligned with the world’s most stringent regulatory frameworks. Mr. McKerr has been instrumental in guiding the company through shifting compliance regimes and market transitions, positioning HYTN at the intersection of global cannabis and pharmaceutical demand.

Prior to founding HYTN, McKerr spent over a decade in the beverage alcohol sector, where he led the development and expansion of a portfolio comprising 13 hospitality properties and over 20 consumer brands, taking multiple products into international markets. His operational track record, regulatory fluency, and strategic foresight continue to shape HYTN’s expansion across regulated markets and emerging therapeutic categories.

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