Early bird Tickets Available Now. Click Here.

Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta’s cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm – 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

Previous Speaking Engagements at Grow Up:
2026 Vancouver

Fez Rismani

Fez Rismani is a tech-savvy serial entrepreneur and the Founder & CEO of Elevate Wellness Inc., a Health Canada-licensed manufacturer advancing agile, lean, and export-ready cannabis 2.0 products. With over 15 years of experience building and scaling ventures across cannabis, logistics, e-commerce, and CPG, Fez has helped startups and multinationals alike identify new opportunities, streamline operations, and accelerate growth.

At Elevate, he leads product strategy, co-manufacturing partnerships, and the company’s expansion into international medical and nutraceutical markets. His approach combines data-driven decision-making, automation, and pragmatic process design—turning operational complexity into efficiency without compromising quality or compliance.

Fez’s track record includes multiple successful exits and collaborations with global brands such as Walmart, Loblaws, LCBO, and Just-Eat. Previously featured in Financial PostYahoo Finance, and Business in Vancouver, he champions the principle of “smart systems over big systems,” leveraging technology, research, and lean methodologies to bring intelligent, responsible manufacturing to the future of plant-based wellness.

Loading