Gemma Hayes is the Chief Operating Officer at Sweetgrass Cannabis, where she leads operations with a focus on efficiency, innovation, and craft integrity. With almost a decade of experience in the cannabis space, Gemma has grown through the industry from the ground up, gaining expertise in cultivation, production, and strategic leadership.
Beyond cannabis, Gemma is a trained clinical herbalist with deep roots in plant medicine and a three-year formal herbalism education. Her passion lies in bridging traditional knowledge with modern cannabis operations, bringing a holistic lens to product development, systems design, and leadership. She advocates for whole-plant medicine and the inclusion of herbalists in the evolving cannabis landscape, challenging reductionist approaches to health and wellness.
Known for her ability to streamline complex systems, foster collaboration, and integrate holistic perspectives with practical operations, Gemma brings a unique voice to conversations about cannabis, herbal medicine, and the future of plant-based wellness.
