Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta’s cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm – 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

Previous Speaking Engagements at Grow Up:
2023 Victoria BC | 2024 Alberta

Jeff Curtis

Jeff Curtis is the co-founder of Boro and Beyond, an industry-leading media production and consulting company, and TruQuartz, a brand specializing in cannabis concentrate accessories. With a decade of experience in photography, videography, and cannabis advocacy, Jeff has become a prominent voice in the industry. He has shared his insights on notable platforms such as the Legacies and Certicraft podcasts and was a speaker at the 2023 Grow Up event. Since 2015, Boro and Beyond has been at the forefront of media production in the cannabis industry and product development to serve important gaps in the market. From 2015 to 2018, it was the first and only 100% Canadian glass gallery with a photo studio upstairs, serving as a central hub for photography for many of Vancouver’s dispensaries. Jeff’s passion for visual storytelling and attention to detail has helped shape the image of the cannabis industry in British Columbia. Boro and Beyond has expanded its operations to provide high-quality video and photography services across multiple industries. Jeff and his team have actively collaborated with the Tri-Cities Chamber of Commerce, becoming the first to secure an open letter supporting cannabis consumption spaces. Their advocacy has also earned the company a nomination for Business of the Year 2023, while Jeff himself has been nominated for Young Professional of the Year, recognizing their dedication to both media excellence and cannabis advocacy. As the co-founder of TruQuartz, a cannabis concentrate accessories brand, Jeff is pioneering the space by offering high-quality products made from premium sourced materials. TruQuartz focuses on providing consumers and retailers with durable, high-performing accessories at affordable prices, positioning itself as a trusted brand in the market. Through high profile partnerships with producers/retailers and a commitment to excellence, Jeff is helping to raise the standard for cannabis accessories.

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