Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta’s cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm – 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

Previous Speaking Engagements at Grow Up:
2019 | 2021 Niagara Falls

Jessica McColeman-Moran

Jessica (Jess), Principal & Founder of JESSCO Public Relations & Digital Marketing Agency is a seasoned  Marketing & Communications expert with over 20 years of industry experience. Jess holds a B.A. Degree  from Laurier University, in addition to a Post-Graduate Corporate Communications Diploma from  Sheridan College. Jess’ passion for Communications combined with her years of experience and work  ethic make her an unstoppable force within the industry.

Her agency works across a number of industries with a specialty in cannabis, healthcare, with a focus on  supporting and advancing start-ups and passionate entrepreneurs.

Jess is a PR in Canada Top 40 Under 40 & WOW Mom award recipient, and recognized as a Top 50  Cannabis Heroes in Canada. She is a prominent female thought leader in the Cannabis space having  been seen in media outlets such as: The Globe & Mail, The Star, CBC Parents, London Inc, The Growth  Op, Hi Friends Podcast, CBC, Blysscloud, Cannabis Wiki, The Pivot Podcast, Humble & Fred Radio, Scaling  Cannabis, Business of Cannabis, Canndora, The Haze Podcast, Today’s Parent, and many more…

Jess currently sits on the advisory board of O’Cannabiz, Breaking The Stigma (BTS), Medicinal My WayCrossing All Bridges, Cannabis For Harm Reduction, and the Volunteer Marketing Director for Athletes  for CARE. She is also currently a member of the Brantford Rotary Club. In her spare time (whic

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