Early bird Tickets Available Now. Click Here.

Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta’s cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm – 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

Previous Speaking Engagements at Grow Up:
2026 Vancouver

Julia Cameron

Julia Cameron is a high-impact leader who believes in the power of collaboration to build trust and drive progress. As Vice President of Communications & Corporate Affairs for Village Farms’ Canadian Cannabis division, she leads communications, public affairs, and stakeholder engagement. Julia shapes the company’s reputation and represents Village Farms in industry groups and government consultations, advocating for a stronger cannabis sector.

Julia leads with trust, transparency, and collaboration. She believes great communication connects people to purpose and turns complexity into clarity. Her focus is on creating alignment across teams and industries to deliver meaningful, lasting impact.

Before joining Village Farms, Julia spent over a decade at Edelman advising global brands in technology, consumer goods, real estate, and natural resources. Her background in media relations, issues management, and organizational transformation gives her a sharp understanding of how to protect and grow reputation in fast-changing industries.

Julia holds a Bachelor of Psychology from the University of British Columbia and a Diploma in Marketing Management from BCIT, along with certifications in IAP2, mediation, and working with Indigenous Peoples.