Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta’s cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm – 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

Previous Speaking Engagements at Grow Up:
2017

Marc Solby

Marc Solby is the founder of Lighthouse Consulting and the Cannabis Consumer Update: Canada’s only ongoing, syndicated market research study on the cannabis consumer.

He is a regular contributor to general news and industry publications on the cannabis category in Canada and its marketing regulation and practices.

In addition to advising Licensed Producer applicants, he has extensive multinational experience consulting in the beverage alcohol category having worked with: A-B InBev, Constellation Brands, Bacardi, Absolute, Jose Cuervo, Beam, and Canada’s leading bar/restaurant company Cara Operations. The firm has worked with many of the world’s leading brands including: Toyota, Volvo, Pfizer (Viagra), New Balance, Xerox, Yellow Pages and others.

Prior to launching Lighthouse Consulting in 2001, Marc was a Director of Marketing at Labatt Breweries as well Director of Planning, Strategy and Information. His initial role at Labatt was Marketing Manager for Labatt Blue, at the time, Canada’s largest beer brand. During his stint on Blue, he successfully relaunched the brand behind the highly acclaimed and successful “Out of the Blue” campaign.

Since 2013, Marc has been an instructor in Marketing at the University of Toronto’s school of business and professional studies, Continuing Studies where he has led the curriculum development and instruction of several courses. He is a Certified Management Consultant (Institute of Certified Management Consultants of Ontario) CMC

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