Matthew Greenwood is an accomplished entrepreneur with a strong background in business management, particularly within the burgeoning legal recreational cannabis industry. He holds a degree in Political Science from University of Victoria, where he specialized in public policy and international relations. His academic foundation laid the groundwork for his dynamic approach to business operations and customer engagement.
Matthew’s professional journey is highlighted by his role as the co-founder and operator of Up in Smoke Cannabis Store. Under his leadership, the store has flourished, earning a reputation for exceptional product quality and outstanding customer service. His hands-on experience in navigating the regulatory landscape, managing supply chains, and fostering community relationships has been pivotal in the store’s success.
Passionate about promoting responsible cannabis use and education, Matthew continues to innovate within the industry, ensuring Up in Smoke remains a trusted name for both recreational and medicinal cannabis consumers. Matthew has also served as Director and President of the LRCCBC (formerly CAMCD) and is a current Board member of the Mount Pleasant Business Improvement Association. He lives in Vancouver in a Multi-Generational household with his wife, best friend, and business partner (Sarah) and their two daughters.
