Orville Bovenschen leads one of the largest and most profitable cannabis operations in the country, with a clear focus on operational excellence, sustainable growth, and international expansion. His focus, grit, and belief that great things are built together define his approach. His office sits in the heart of operations, close to the people and the pace of the work.
He has built a reputation for transforming complex operations into scalable, high-performance organizations. His leadership philosophy centers on designing organizations that are ahead of the curve, where strategy, culture, and execution are tightly aligned. He believes great leadership isn’t about creating dependency; it’s about building clarity, structure, and empowered teams capable of executing at a high level long after the leader steps aside.
Before joining the cannabis industry, Orville spent more than 15 years managing large-scale infrastructure and construction projects around the world. That global experience and natural instinct for business laid the foundation for his leadership today, blending strategic vision with a hands-on understanding of regulated industries.
A graduate of Nyenrode Business University (BBA, MBA), Orville is passionate about people, process, and infrastructure as the foundation for enduring success. His work bridges Canadian leadership and European expansion, helping shape the future of global cannabis.





