Early bird Tickets Available Now. Click Here.

Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta’s cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm – 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

Previous Speaking Engagements at Grow Up:
2026 Vancouver

Orville Bovenschen

Orville Bovenschen leads one of the largest and most profitable cannabis operations in the country, with a clear focus on operational excellence, sustainable growth, and international expansion. His focus, grit, and belief that great things are built together define his approach. His office sits in the heart of operations, close to the people and the pace of the work.

 He has built a reputation for transforming complex operations into scalable, high-performance organizations. His leadership philosophy centers on designing organizations that are ahead of the curve, where strategy, culture, and execution are tightly aligned. He believes great leadership isn’t about creating dependency; it’s about building clarity, structure, and empowered teams capable of executing at a high level long after the leader steps aside.

Before joining the cannabis industry, Orville spent more than 15 years managing large-scale infrastructure and construction projects around the world. That global experience and natural instinct for business laid the foundation for his leadership today, blending strategic vision with a hands-on understanding of regulated industries.

A graduate of Nyenrode Business University (BBA, MBA), Orville is passionate about people, process, and infrastructure as the foundation for enduring success. His work bridges Canadian leadership and European expansion, helping shape the future of global cannabis.