Peter is an award winning entrepreneur with over 15 years of experience in building and advising some of the world’s top brands. He’s an active participant and early mover in emerging and highly regulated industries, including both cannabis and psychedelics. Stemming from his early personal experiences with entheogens, he’s become a passionate advocate for cognitive liberty and the right of every human to experiment with their own consciousness. His latest venture, Gwella is a brand house and life sciences company on a mission to make psychedelics more accessible and help people use them safely and effectively. They recently launched Mojo in the USA; an innovative patent pending product that mimics the benefits of microdosing, in a completely legal platform.