Rob’s passion for retail and business expansion was instilled at a young age through his family’s retail environment. He pursued this passion by obtaining an MBA from McGill University with a specialization in marketing. Over the course of his career, Rob held various senior management and executive roles at well-known retail chains across Canada, utilizing his education and experience to drive business growth and success.
Rob’s passion for cannabis led him to become the Vice President of Merchandising, Warehouse and Logistics at Fire & Flower, where he played a crucial role in the company’s growth to over 100 regulated cannabis store locations across Canada. He is now the Chief Operating Officer at the Independent Retail Cannabis Council (IRCC), where he is dedicated to advancing the cannabis industry and supporting independent cannabis retailers in Canada.
Rob’s expertise in merchandising, warehouse management, and logistics makes him an asset to the regulated cannabis industry, and his dedication to excellence is evident in everything he does. With his extensive experience in retail and his passion for cannabis, Rob is poised to make a significant impact on the independent retail cannabis landscape. www.irccollective.com