As a reputable pioneer in the Canadian cannabis scene, Tamara Hirsh was the woman behind the multi award-winning chain of Pacifico Life dispensaries and Green Card Canada clinics, providing medical users with over 100 sku’s of lab tested non-smokable products, as well as with access to doctors, licensing, exemptions, referrals and medical use recommendations. Since the pandemic, Tamara applied that frontline know-how to the psychedelic industry where she and her colleagues have spent the past couple of years developing a systematic approach to psychedelic therapy. Driven by technology the consumer-centric design is not just digital, it’s community based, being delivered at a time in history when having a solid support network never mattered more. By designing the Tripmaps platform to wholly integrate and support businesses, patients and therapists alike, it’s a much needed and long overdue win-win-win for all.