Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

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Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta’s cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

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Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Submit Your Fire

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Reserve Your Booth Today

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm – 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

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Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

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Previous Speaking Engagements at Grow Up:
2017 | 2018 | 2025 Toronto

Trina Fraser

Trina, co-managing partner at Brazeau Seller Law, is an effective problem solver and trusted advisor to her business clients. While having a broad business law practice, Trina’s area of expertise is cannabis law. As head of BSL’s CannaLaw® group, Trina has emerged as a leading practitioner in cannabis law and is often called upon for comment and opinion.

In addition to acting for licensed producers of medical cannabis in Canada, she advises various other cannabis industry participants such as clinics, software/application providers, investors and capital funds, as well as those seeking entry to the soon-to-be legalized consumer (recreational) cannabis market.

Trina is a registered trademark agent and provides counsel to her clients in protecting their intellectual property.

She studied at Queen’s University, where she earned Bachelor of Commerce and Juris Doctor degrees.

Community involvement is very important to Trina. She sits on the board of directors of The Snowsuit Fund and provides legal services on a pro bono basis to several local not-for-profit organizations, including the Ottawa Regional Cancer Foundation.