Grow Up LIVE (Vol.9):

Canada’s Cannabis Quality Crisis

Thursday, August 19th 2021 @ 2pm EST

80% of Canadian cannabis is too dry. https://toronto.ctvnews.ca/cannabis-customers-have-been-complaining-ontario-s-pot-is-too-dry-1.5220170.  At least that’s what a consumer survey stated for Ontario. We can easily extend the conclusion to include the majority of flower production from coast to coast.

From the time cannabis is cured through packaging, distribution to retail and consumption-a significant amount of precious terpenes evaporate with the water that’s coming out of the trichomes. We’re talking 40-60% of available terpenes lost!

It’s a Cannabis Quality Crisis plaguing the regulated market. And this crisis is largely avoidable if producers protect their stored and packaged flower with precise 2-way humidity control.

Myths abound in the industry about the effectiveness of various humidity control packs in solving this massive problem.

We’ll discuss the science behind Boveda’s unique position in the industry as the original Terpene shield. And we’ll welcome all perspectives in solving the crisis together for the good of the cannabis community worldwide.

Drew Emmer

Strategic Relationships, Boveda Inc.

Drew Emmer’s career has included a variety of sales and business development roles in technology, publishing, music, government and regulatory consulting. Drew joined Boveda in 2015 in the business development role titled Strategic Relationships.  He supports the Sales and Marketing teams anchoring many of Boveda’s trade show appearances worldwide.  Co-host of Boveda’s Cultivate Podcast Drew joins Scott Swail in delivering interviews about the people and technology that are blazing a trail in the cannabis industry.

Born in Minnesota Drew is enthusiastic about all things outdoors.

Scott Swail

Sales Executive, Boveda Inc.

Scott Swail, Sales Executive, is responsible for helping Canadian cannabis companies grow their
business and maintain their flower quality from cure to consumption. Scott has worked in the
Canadian cannabis market for over 5 years, providing the terpene shield to B2B customers ranging
from local retail stores and craft growers to the largest LPs. Scott has vast knowledge of water
activity and the role it plays in proper cannabis storage and also co-hosts the Cultivate Live podcast
every week.

Av Singh, PhD, PAg

Agronomist, Gaia Green Organics

Av Singh is one of the leading proponents of regenerative organic cannabis production being engaged in cannabis projects across six continents. Dr. Singh has authored over 200 peer-reviewed papers, chapters, and extension articles and has been an invited speaker to over 600 workshops, conferences, symposia as well as guest-lecturing at over 30 universities in Canada, the US, the UK, and India. Av has had the privilege of visiting over 2000 farms across five continents which has shaped his extension of holistic, system-based design solutions. Emphasizing a union of traditional knowledge with science, Av works with growers to cultivate an appreciation of plant:soil interrelationships.