From Good to Great: Branding as a Business Strategy

From Good to Great: Branding as a Business Strategy

Thursday September 12th
3:00 PM - 3:20 PM
Fallsview Theatre
Speakers: Adam Coates

Presentation

Hear from Adam Coates, Chief Commercial Officer at Westleaf Inc. about how the company’s retail banner, Prairie Records is setting the bar high in the cannabis retail space by redefining the in-store experience, changing consumer perceptions with breakthrough content and building strong brand affinity through storytelling.