When National Branding Hits the Biz

Saturday October 7th
1:00 PM - 1:50 PM - Rooms 207/208
Speakers: David Perruzza, Derek Riedle, Eugenio Garcia, Jared Mirsky, Jenn Larry, Jodie Emery

Until now, the mass-marketing of pot has been fodder for comedians (like Cheech & Chong’s “ad” for Acapulco Gold: The Herb Superb). But now that it’s to be a billion-dollar legitimate industry, what tone will national branding take? Cannabis as a consumer product will be embracing brand recognition and a broad spectrum of audiences. This session will strategize how “Big Bud” should be presented to the marketplace.


Moderator: Derek Riedle, Founder & Publisher, Civilized


Sponsored By: Rouge Media


Gallery

Speaker Submissions

If you are in the cannabis growing industry and would like the opportunity to speak at Grow Up Conference and Expo, please click here to apply.