Cannabis product innovation in Canada is key for differentiation and continued growth. However, a range of challenges in the cannabis sector make product innovation a more difficult than traditional consume packaged goods. These challenges range from regulatory issues, diverse consumer occasion and need states, provincial retailer dynamics, evolving commercial pressures, etc. Â The panel members hope to share their experience, expertise and lessons learned in bringing leading products to market from ideation to commercial roll out.
Moderator – Dr. Shane Morris