Cannabis Product Innovation in Canada: Consumer, Concept and Commercialization

Thursday December 2nd
10:30 AM - 11:15 AM - Main Stage Expo Floor
Speakers: Dr. Shane Morris, Jordan Rodness, Niki Kolokotronis, Shauna Levy

Cannabis product innovation in Canada is key for differentiation and continued growth. However, a range of challenges in the cannabis sector make product innovation a more difficult than traditional consume packaged goods. These challenges range from regulatory issues, diverse consumer occasion and need states, provincial retailer dynamics, evolving commercial pressures, etc.  The panel members hope to share their experience, expertise and lessons learned in bringing leading products to market from ideation to commercial roll out.


Moderator – Dr. Shane Morris

Speaker Submissions

If you are in the cannabis growing industry and would like the opportunity to speak at Grow Up Conference and Expo, please click here to apply.