Cannabis product innovation in Canada is key for differentiation and continued growth. However, a range of challenges in the cannabis sector make product innovation a more difficult than traditional consume packaged goods. These challenges range from regulatory issues, diverse consumer occasion and need states, provincial retailer dynamics, evolving commercial pressures, etc. The panel members hope to share their experience, expertise and lessons learned in bringing leading products to market from ideation to commercial roll out.
Moderator – Dr. Shane Morris