Case Study: Procan Labs on Staying in Your Lane – Building Using Old School Values

California presented a wild west opportunity when Prop 64 passed in November 2016. Procan Labs was built on old school values and has become the leading distillate provider in California by using old school business values and staying in their lane. Mark and his son Max will discuss their philosophy and how they have built a business despite all of the chaos around them.

Moderator – Chris Jones

The Stand For Craft Campaign

Growers are growers as far as the government is concerned. And the tax on product – whether it be $1 per gram or percentage-based – is the same whether you’re a stock exchange giant or a licensed micro-cultivator. But the boutique bud community is speaking up. The Stand for Craft campaign, representing more than 50 operations, wants a tiered approach to taxes, lest they lose an already difficult fight to stay in business. This session will discuss who should carry the tax weight in the cannabis industry and the upside to incentivizing craft businesses.

 

Moderator – Matt Lamers

 

License, Build and Grow: Security, Compliance and Buildout Considerations in Today’s Cannabis Market

Since legalization in October 2018 many cannabis businesses have emerged and participated in the Canadian green rush.  Some have succeeded and some haven’t.  There are still opportunities to start a cannabis business in a smart, efficient and sustainable way after establishing a business plan there are  security, compliance and build out or renovation considerations. Hear from some of the industry’s top experts in security, compliance and building experts from their experiences and knowledge how to prepare, things to consider and where there are opportunities to leverage new and existing regulatory pathways to still thrive. Join us for this engaging and interactive discussion.

 

Moderator – Jennifer van Dijk

Water is life – Sounds simple

In reality, however, some waters do very little to support life and can actually restrict growth.

We are going to explore what waters you should be using to maximize your yield while also minimizing your chem requirements, time, and water usage.

The Grow Up Industry Awards Gala

The Grow Up Industry Awards Gala is a national annual event honouring cannabis professionals/companies and recognizing excellence in our industry. Join us as we induct Frenchy Cannoli in memoriam in to the Grower Hall of Fame along with 35 award winners. Ceremony will be held in the Main Theatre of the Scotiabank Convention Centre. Reception and After Party to be held in the hall outside of the theatre. General Theatre seating.

Reception: 4:30PM // Awards Ceremony: 5:00PM

Meet the Exhibitors Networking Party: 6:30PM (only available to VIP Industry Pass Holders and Exhibitors)

Host & Emcee – Ben Miner, Comedian

(PART II) Growing for Celebrities: How To Develop the Perfect Strain That Is Worthy of their Name?

Celebrities spend their life building their personal brand. Everything they are associated with must carry that same level of quality and commitment. Cannabis products are no different. Growing the perfect strain is half the battle to a celebrity brand, you need to maintain that quality on everything with their name on it. Listen to growers of celebrity brands talk about the challenges when growing for an international brand.
Moderator – Jordan Wagman
(PART I) Celebrity Branding: What Does It Take to Gain the Trust and Confidence of a Celebrity Enough to Put Their Name On Your Product?

(PART I) Celebrity Branding: What Does It Take to Gain the Trust and Confidence of a Celebrity Enough to Put Their Name On Your Product?

Celebrities such as Snoop Dogg, Mike Tyson, Seth Rogan, Willie Nelson and Jimmy Buffet, to name a few, have all put their names on cannabis brands around the world. Whether it is CDB oils, bongs, infused beverages or an elite strain, celebrities and athletes are becoming more open to the notion of branding with cannabis. Is your product good enough for a celebrity to put their name on it? Do you have what it takes to meet the high demands and expectations of their fans? How and where do you begin? Listen to these CEOs, marketing geniuses and brand developers of successful international celebrity brands as they discuss building that special relationship.

 

Moderator – Jordan Wagman

SFE Extraction Modelling: Why, How and What’s Next

How can one utilize data analytics and various in-process analytical tools to optimize extraction operations? Cannabis extraction at its current status is inefficient and uncontrolled, even if the artist tells you that they make the best s**t.

Aside from regulatory testing, there are a multitude of other analytical tools and testing points in the extraction value chain, where testing will offer a more comprehensive picture for the operator.

Even with all this data, little can be done to improve the extraction process. For this data science is need. From simple linear regressions, via multifactorial optimization, all the way to Machine Learning and AI, those tools become more important and slowly find their way onto the production floor.

We want to discuss the current problems and needs of a cannabis producer and present possible solutions that Machine Learning can bring.

Options For Product Purification

Extracting cannabis plants typically doesn’t end with crude oil. Many times, product manufacturers embark on post-extraction processing strategies intended to remove undesirable ingredients from extracts like plant waxes and chlorophyll, and to concentrate cannabinoids and terpenes into products like distillate, shatter, or vape carts. There are various options in the extractor’s toolbox for purifying products, including traditional methods like winterization and distillation, but several other technologies have come into the fray. Our panelists will help make sense of the pros and cons of these options, and what implementing a specific strategy today might mean for your business tomorrow.

 

Moderator – Dr. John MacKay