Who would have thought that cultivating quality cannabis was the easy part. Demand limited by strict regulations on promotions, lack of education on cannabis benefits, and continued societal stigma is producing challenges for Canadian LPs to access markets. Join Mahad Ali (The Legacy Market) and Jennifer Maccarone (Final Bell) to give insight on the importance of diverse distribution systems in making your business profitable. Moderated by Kieley Beaudry (Alberta Micro Cannabis Licence Association).
