If a product is priced at $50 for 3.5 grams, does that gaurantee that the quality will wow a consumer? What if a product is priced like a quad but burns like a Trip? We go deep into how cannabis flower is evaluated from the perspective of the brand and retailer.
Moderator: Julie Domingo

How has menu categories changed over the years and what are emerging trends for new products? We connect with Brands and Buyers on how to determine the ideal menu that results in increased sales velocity.
Moderator: Tanner Stewart

A panel of successful retailers share insights on the key performance indicators that they monitor and the levers that they enact to increase profitability.
Moderator: Julie Domingo

How to create brand loyalty at the retail store In a market where brand loyalty is like finding a needle in a haystack, our panel of brand experts and retailers workshop solutions on how increase customer stickiness to specific brands.
Moderator: Tanner Stewart

The panel aims to help cannabis businesses make conscious and sustainable decisions regarding their products, and educate consumers about the impact of their purchasing choices. The discussion will cover a range of topics, including current packaging options and their environmental impact, innovative and eco-friendly packaging solutions, consumer behaviour and awareness, and industry-wide efforts towards sustainability. Attendees can expect to gain valuable insights into the challenges and opportunities associated with sustainable packaging in the cannabis industry, and learn practical tips for implementing sustainable practices in their businesses.
Moderator: Kevin Lee

Discover the winning strategies that will propel your cannabis retail business to success in an over saturated market at our panel discussion. Our expert panelists will share invaluable insights and practical advice on navigating the challenges of fierce competition, attracting and retaining customers, optimizing operations, and maximizing profitability. Don't miss out on this essential session that will equip you with the tools you need to thrive in the dynamic world of cannabis retail.

Consumers believe that high THC means high quality - but this is not true. If our industry needs to grow, then consumers need to learn how to purchase based on quality instead of THC. A panel of Budtenders will be discussing selling points on 16 Cultivars - all without mentioning THC potency
Moderated By: Julie Domingo

As novice consumers increase their sophistication of cannabis consumption, our special guest, Kevin Jodry and top Budtenders discuss how to identify customer types and efficiently recommend products.
Moderated By: Julie Domingo

Join our expert panelists as they discuss the future of cannabis breeding and phenohunting from both the legacy & legal perspectives. As the industry continues to evolve, it's essential to examine the role of legacy producers and how they are shaping the cultivars that legal cultivators and consumers will appreciate in the years to come. Our panelists will explore the advantages and disadvantages of operating within the medical production framework vs. the legal framework, and the unique challenges that breeders and phenohunters face in the current cannabis landscape. From the science of genetic breeding to the art of phenohunting, our experts will share their experiences and insights on how to navigate the complex world of cannabis breeding and phenohunting from both the legacy and legal perspectives. Whether you're a legacy producer looking to adapt and transition to the legal framework, or a new legal cultivator looking to learn from the best, this panel is a must-attend for anyone interested in the future of cannabis genetics.
Moderator: Chris Mayerson

Should retailers be on the hook for selling products that don't meet customer expectations? What happens when a customer falls in love with a SKU but the next batch burns poorly? We go in depth on the balance between setting up customer expectations, troubleshooting for optimal use, and working with brands to ensure consumer confidence. (batch differentials, failed vapes, hard to pull prerolls, lab discrepancies)
Moderated By: Julie Domingo

In a world where cannabis advertising is restricted, we discuss strategies and best practices for influencer marketing.
Moderated By: Julie Domingo