by Grow Up Conference | Nov 14, 2023 | Grow Opportunity, Media Partners
AK: What would you say is the top-performing product format in 2023?
MG: The dried flower category remains a top performer. Cannabis consumers love their flower and we continue to see them choosing flower first over other categories. We prove this year over year with the success of our top selling flower.
There’s also a big preference towards convenience-forward products, like pre-rolls and infused pre-rolls, which is almost putting this category on par with dried flower.
AK: How does PSF keep their brand fresh and relevant to consumers?
MG: We want to be a brand that consumers can count on, and we continue to stay fresh and relevant by listening to what our consumers want and then by meeting those needs. They’re at the centre of everything we do; that’s always been our approach.
It’s also about delivering on quality and keeping that quality consistent. And if there’s an opportunity to improve, we explore that too. We always move thoughtfully and with intention.
We’re also always monitoring trends closely and identifying opportunities to innovate. Whether that’s bringing new products to market, launching new brands to fill a gap in the market or meet a certain need. We know that one brand can’t be everything to everyone, so our growing portfolio allows us to cater to different consumers segments. Each of our brands were created for a unique purpose and a specific audience.
AK: What makes PSF milled flower unique and competitive in this product category?
MG: As you know, we recently launched our brand Super Toast. We call this our “ready to go weed” brand that offers convenience, so milled flower was the perfect format to bring to this brand. We call this our “Ground Flower,” which is available in bright yellow 7g packs.
To bring this product to life, we focused on what the consumer was looking for in a milled product: we considered things like use case, aromas, grind size and appearance.
From there, we set our quality standards and set out to deliver something consumers would be excited to open. We wanted to really replicate the experience of dumping freshly ground flower out of a grinder, without the effort and the mess.
Next to THC, we know consumers love big aromatics, so we really leaned into aromas with this product to deliver in-your-face aromas.
We also pop in a humidity pack to keep things extra fresh, which is a big quality indicator for consumers.
It hit market this past summer and the response has been really positive. By offering consumers something fresh and leading with quality (and a bold brand personality), Super Toast brings something unique and fun to consumers in this segment.
AK: What product trends do you predict for 2024? More of the same, or will there be a new top performer?
MG: We know people are looking for uniqueness, which means there’s lots of experimentation happening – whether it’s different brands, different formats or different sub-categories.
While there is growth in other formats, dried flower remains a sizeable category and it will continue to be a key choice for consumers into next year. Within this category, consumers have their go-to brands and strains, but also will be seeking new things to try, which means we’ll be seeing new strains show up.
Convenience is a trend that we’re seeing as well, as I mentioned. Consumers are looking for convenient “grab-and-go” products, which is one reason we’ll see vapes, pre-ground and pre-rolls remain relevant.
We also saw infused pre-rolls take off in 2023, so there’s no doubt that there will be products in that category that will continue into next year.
In certain markets, the “pre-roll” parent category (which some would say includes infused pre-rolls) are catching up and even outgrowing flower.
by Grow Up Conference | Nov 14, 2023 | Media Partners, The New Agora

The Biggest Lesson I Have Learned
By Bernhard Guenther
About Success And Business Over The Past 20 Years,
And Especially Over The Past 3 Years
As I mentioned in an article over three years ago, the current alchemical transformation during this Time of Transition will also give birth to new opportunities, quantum leaps in creativity, and true abundance (beyond just materially), but it must be rooted in these concepts of integrity and sincerity.
This is, in general, the big overall evolutionary lesson of the powerful Saturn-Pluto Conjunction in Capricorn that we saw occurring back in January 2020 that initiated this new cycle right when the plan-demic started.
The “lesson” is ultimately to rebuild the world and our lives upon a spiritual foundation and hold this true aspiration grounded in our bodies as our vessels become spiritualized as conscious transducers of the Divine Force.
But it doesn’t happen by itself. We need to do our part. There are many temptations and distractions along the way.
To thrive with integrity and sincerity during these times of upheaval, you must know yourself and who you’re NOT for, not only in your close relationships but also in your professional life as an entrepreneur or the work you choose to do.
As you individuate in your own process, so must your business individuate.
Your relationship to money and success needs to change to align with the energies of the new world that the Divine intends to create THROUGH you.
It requires a complete shift of vision, attitude, and being to avoid falling into the traps and temptations of the “old world” that is still fiercely in the grip of the hostile forces.
It is not anymore about just “doing whatever you like to do,” nor is it only about manifesting and fulfilling all your “desires,” most of which are not even “yours” to begin with but are conditioned into you. It’s a big lesson I learned over the years as well.
This is not about perfecting the false personality [as most conventional self-help and get-rich-quick schemes target] for maximum “success”, becoming popular, and “fitting in.”
Nor is it about complaining and whining about your life or the state of the world in disempowering victim/blame consciousness.
As Sri Aurobindo noted:
“The only creation for which there is any place here is the supramental, the bringing of the divine Truth down on the earth, not only into the mind and vital but into the body and into Matter.
Our object is not to remove all “limitations” on the expansion of the ego or to give a free field and make unlimited room for the fulfillment of the ideas of the human mind or the desires of ego-centered life-force.
Non of us are here to “do as we like”, or to create world in which we shall at last be able to do as we like.
We are here to do what the Divine wills and to create a world in which the Divine Will can manifest its truth no longer deformed by human ignorance or perverted and mistranslated by vital desire.”
Hence, being able to say NO is most often more important than saying YES to everything and everyone just for the sake of money, success, and power/popularity (what most people equate success with.)
One of the biggest mistakes you can make is trying to reach and please everyone, being “politically correct,” going along with programmed mainstream consensus culture, and not making a stand because you are afraid to be “canceled” or lose clients because you prefer “success” over “Truth.”
It tags into your peopler please program [which is an unconscious trauma response due to childhood wounding or even past life trauma ] at the cost of integrity, higher values, and trying to be “liked” by everyone with all the conflict phobia [based on all kinds of attachment wouds] that comes with it as you diminish yourself and are afraid to shine in your authentic self that is an expression of the Divine [not to be mistaken for the neurotic ego personality that likes to feel “special” and “better” than others.]
The irony is that with this avoidance wishy-washy attitude, you will lose in the long run because your business and your life are not aligned with the bigger evolutionary cycles.
Ultimately, this is a spiritual test to get beyond the outdated old-world idea of “success” (which is usually equated with making as much $$ as possible even if it lacks integrity and authenticity as most people “sell their soul.”)
You’ll miss the most significant lesson at the last degrees of Pluto in Capricorn, which is integrity in business and not trying to be “successful at all cost” via social climbing, imitation, cheating your way through without having paid your dues, or manipulating others “to win friends,” the shadow side of Capricorn, complying with the virtue mob of consensus reality.
It is about quality over quantity.
It is about truth over ignorance.
It is about courage over cowardice.
It is about authenticity over fakeness.
You want to actively “repel” the ones who don’t align with your vision and higher values. It is about “individuating” yourself and your business as we enter Pluto in Aquarius, being unique, anti-fragile, and un-fuckable-with.
I’m not saying it will be easy.
I’m not saying you won’t experience setbacks.
In fact, it will be more challenging in the short term [but way more rewarding in the long term] because there are forces trying to keep you locked in the sleep-walking consciousness of the consensus, tempting you:
to choose the path of least resistance
to do what others do (copy, imitate, jump on bandwagons)
to mechanically follow trends and formulas so you never get out of your comfort zone
with the lower expressions of Sex, Money, Power
with quick success and quick $$ that is not aligned with your values or true Self but appeals to your conditioned, wounded narcissistic self
Or they attempt to intimidate you with threats of being censored and canceled.
The weaker you are [meaning, the less soul-embodied you are], the more insecure you are, and the less in integrity you are, the more you will give in, censor yourself, and essentially betray your soul & heart for going against your conscience as you will stuff it all into the unconscious so as not to feel the healthy guilt you “should” feel when you go against truth and conscience but support lies and the consensus mob to “play it safe.”
We need to reconquer the money force from the hostile forces for the Divine, which is ultimately linked to your deeper soul purpose for being here.
For that to happen, you need to evaluate your whole life and attitude towards money and wealth with all the unconscious core beliefs, triggers, self-sabotage, social, cultural, and spiritual/religious programming that either made you reject the money force or become addicted & attached to it.
They are two sides of the SAME coin. Most of the “rich” and the “poor” are programmed by and trapped in the matrix scarcity program, subjected to the influences of the hostile forces.
This is a time of spiritual warfare, and part of our work and lesson during this Time of Transition is also to reconquer the money force (along with the forces of power and sex) so we can become more effective, powerful agents of change instead of rejecting it, getting addicted to it, or falling into the matrix poverty program and blame & victim trap.
My upcoming online webinar training, “How To Create Abundance in Alignment With Divine Will”, taking place over three weekends with over 200 slides and many practical exercises, is designed to go beyond these two popular manifestations regarding money we usually tend to see in the world (rejection or indulgence.)
It will teach you how to open the flow in accordance with universal law so you can thrive more in prosperity by creating abundance from your Essence [your true Self].
This evolutionary cycle of upheaval, breakdowns, and breakthroughs holds immense potential to create real fulfillment and prosperity within yourself and your life based on your inherent higher values and unique soul potential in integrity with your true Self and Divine Will.
Godspeed. Bernhard Guenther
The online workshop starts in less than a week, this coming Saturday.
HOW TO CREATE ABUNDANCE
IN ALIGNMENT WITH DIVINE WILL
Transform Scarcity Consciousness Into Prosperity Through Connecting To Your Creative Power And Purpose
November 18th – December 2nd, 2023

by Grow Up Conference | Nov 14, 2023 | Cannabis News Wire, Media Partners
- Lexaria, a global innovator in drug delivery platforms, is exploring the impact of its patented DehydraTECH(TM) technology on the oral performance of GLP-1 drugs for potential diabetes and weight loss treatment
- The company hopes to make these drugs more effective with reduced side effects, and even more accessible to people living with diabetes
- The move is aimed to help the company partner with the behemoths in an industry projected to bring in between $150 billion and $200 billion a year
Lexaria Bioscience (NASDAQ: LEXX), a global innovator in drug delivery platforms, is evaluating the impact of its patented DehydraTECH(TM) technology on the oral performance of GLP-1 drugs for the treatment of diabetes and weight loss. DehydraTECH has demonstrated, in many instances, significant improvement in how active pharmaceutical ingredients (“APIs”) enter the bloodstream with its powerful bioavailability enhancing capabilities. The move could help Lexaria carve out an important market share for an industry that is projected to bring in between $150 billion and $200 billion a year (https://cnw.fm/1KdgW). Given the positive results the company has achieved so far in its diabetes and hypertension clinical studies, Lexaria is optimistic that its foray into GLP-1 drugs will yield positive results and open up its technology to new and more lucrative global markets.
According to the U.S. Centers for Disease Control (“CDC”), obesity prevalence in the U.S. stood at 41.9% in 2017. In addition, the World Health Organization (“WHO”) noted that over 1.9 billion people worldwide are overweight as of 2016, underscoring the spike in diabetes diagnoses. This growing population of people living with this condition has seen the diabetes drug market grow over the years. It is projected to hit $82.93 billion in value by 2027, up from $63.1 billion in 2021 (https://cnw.fm/aUbV9). Given this prevalence, along with the pain and unpleasantness of injections that many people living with diabetes have to deal with, there has been a growth in demand for drugs, hence the overall uptake of GLP-1 (glucagon-like peptide-1) receptor agonists.
GLP-1 agonists work by mimicking the effects of the naturally occurring hormone GLP-1, allowing for the regulation of blood sugar levels and appetite. As a by-product, these drugs have also been linked to weight loss, hence the overall warm reception the drugs have received and the overall uptick in their demand (https://cnw.fm/mtsLA). Lexaria looks to tap into this growing demand, leveraging its DehydraTECH technology to further improve the oral performance of GLP-1 drugs for diabetes treatment and weight loss.
This revolutionary technology has demonstrated increased bioavailability, increased brain absorption, and improved drug potency by as much as 1,900 percent. This overall effectiveness has earned Lexaria 37 patents worldwide, covering various application areas, including nicotine replacement, hypertension, central nervous system disorders, and antiviral drugs.
With DehydraTECH, Lexaria looks to make GLP-1 drugs more effective with reduced side effects and even more accessible to people with diabetes. It also looks to help drive up the uptake of oral GLP-1 agonists, mainly since they are less intrusive and less painful than injectable alternatives. By doing so, the company looks to improve the quality of life of people living with diabetes, all while creating value for its shareholders.
So far, DehydraTECH’s potential has been recognized by various industry players, as evidenced by the potential collaboration with dominant entities in the space such as Novo Nordisk (NYE: NVO), Pfizer Inc. (NYSE: PFE), Merck & Company Inc. (NYE: MRK), or AstraZeneca PLC (NASDAQ: AZN) (https://cnw.fm/JM5ty). Lexaria looks to double down on this interest to improve its technology and expand its areas of application while fulfilling its mission and creating value for its shareholders.
For more information, visit the company’s website at www.LexariaBioscience.com.
NOTE TO INVESTORS: The latest news and updates relating to LEXX are available in the company’s newsroom at https://cnw.fm/LEXX
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by Grow Up Conference | Nov 14, 2023 | Media Partners, The New Agora
Thanksgiving Gathering
An Excerpt from my New Book: Facing the Beast: Courage, Faith and Resistance in a New Dark Age
In November 2022, I traveled to Florida, to do research for a new book. I stayed in a hotel for almost a week, in a modest, touristy town, a few miles from the beach.
We were able to be in Florida at that time because for the second year, we had not been invited to Thanksgiving celebrations with our relatives.
Two years in, I had stopped hoping that we would be, and my pain had scarred over into angry dismissiveness; and anger at myself that I still wanted so badly to rejoin my people, my nearest ones.
I tried not to think about this at all. It never did not hurt.
For anyone who may have forgotten, Florida and New York were, at that time, essentially different countries. Florida Governor Ron DeSantis was giving press conferences showcasing the fact that he had not closed down local businesses, and that his economy was thriving. Public health in Florida, as he pointed out, was about the same as in lockdown states. But New York governor Kathy Hochul, on the other hand, was persevering with policies that shocked even some diehard lockdown militants. She sought to create quarantine camps, and when a judge objected and struck down her bid, she appealed. And she insisted on keeping schools and businesses compliant with disabling mRNA injection mandates and with forced COVID measures.
Every day, when I was in the hotel in the friendly, little, whimsically tacky beach town, from the moment I opened my eyes till the moment I settled into my cool hotel sheets, my heart exulted with indescribable happiness.
You know those dreams in which a loved one who is dead appears to you, in full youth and health and vigor? You say to that person, in the dream, with tears of joy streaming down your cheeks, Oh my God—you are not dead! But then you wake up, and that person is still dead.
It was that dream.
But for a nation.
In Florida I was in a delirium of happiness mixed with nostalgia mixed with grief—because it felt like America.
That is, it felt the way I remember America to have felt, pre-2020.
The malls, the cookie-cutter townhouse developments, the chain stores and auto body shops, churches and sports bars, were the same as they were anywhere in the country.
But the people were entirely different. The culture was entirely different.
Everywhere I went I saw people who were—proud, and confident, and relaxed.
It did not matter who they were, or from where they had come. This was a universal birthright, it seemed, in that part of America.
The very young bartender/busboy, who had recently immigrated from Thailand, was proud, confident, and relaxed. The multigenerational family reunion groups, families who had lived for generations in the region, were proud, confident, and relaxed. The suburban moms walking to their vans in the mall parking lot, were proud, confident, and relaxed. My Uber driver, a former special operator whose wife had opened a Filipino food truck in the downtown area, was proud, confident, and relaxed. The pretty forty-something bartender with one side of her head shaved and with a flowering vine tattooed down one arm, who showed me pictures of her two adult sons—one, she explained, who had autism—the young men standing on either side of their mom, hugging her tight, and all of them grinning; she, too, was proud, confident, and relaxed.
And so on. African American, Caucasian, Latino, whatever, male, female, aged, and young; this was a quality that united everyone.
There was a big, colorful sign—a piece of public art—in the little green park flanking the mall. People stood in front of it to take photos for Instagram.
It read, “You Are Deeply Loved.”
Once, when I was walking back to my hotel, I passed a small group of people—three or four of them—with their arms around each other, heads bowed, in a huddle. Colleagues? Friends? A family?
I realized that they were unselfconsciously, publicly, praying.
The pride in themselves, and the calm sense of security of people everywhere around me, simply being who they were, and gladly, openly, showing others who they were, really struck me.
I remembered this quality from the Before Era, as being generally true of Americans.
It was this once-American quality that had formerly so fascinated the rest of the world—the broken, fearful, inhibited rest of the world.
Whether it was the admiration in ravaged 1950s Europe of the proud, relaxed gunslinger John Wayne, or the French marveling in the 1960s at the unabashedly goofy Jerry Lewis, or the appreciation worldwide in the 1970s of beat poet Allen Ginsberg sharing his wild free verse with rapt college audiences while seated on a meditation pillow, Americans were once magnetically attractive because we were once so proud—of ourselves, our speech, our liberties—in a nation in which our individuality was protected by an intact Constitution.
We were relaxed, compared to other peoples, because our rights were inviolable.
The lure of America was not that “the streets were paved with gold” or that one could make a fortune in a generation, though that was attractive, no doubt, to many; the true magnetism of Americans was that we acted like free people.
It was that charismatic quality that everyone still had in Florida, and that had been lost—dramatically in some cases and imperceptibly in others—in the lockdown and mandate states. I did not realize how bad it felt in New York State day by day, till I left it.
Because people in Florida felt relaxed, proud, and confident, and because they had never been held indoors against their will, told where to stand, stripped of their holidays, or forced into submitting to poisonous unchosen injections, there was a rhythm to social life there still. People from all walks of life chatted away with one another; the lady who wrapped up the sandals I bought chatted away with me, she chatted with all who came in; the chiropractor I visited chatted away with his customers; the salad shop workers chatted with the people who dropped off the bagels; the lady moving her grocery cart around me made a jolly, friendly remark. All this complexity took place in a peaceful, almost measurable rhythm.
When social scientists have done stop-motion videos of people moving around a city intersection, they prove that humans move in a perceptible rhythm; by the same token, newborns sync their breathing and nervous systems with their moms’ and vice versa, and happy couples’ respiration and even heartbeats align when they sit near one another.
Whole communities unconsciously align with one another in creating complex rhythms.
I had been feeling, strongly, that something was discordant, jarring, in how we in the lockdown states were relating to each other as 2022 was drawing to a close. The contrast with Florida showed me what it is: we had had our community rhythms broken off, our human music silenced.
Then, as we started up our lives again, our interactions became tentative, awkward, erratic. Do we chat with the checkout girl? Do we not, as she is just trying to breathe behind her mask? Did she get out of the habit of chatting, if unmasked now? Do we drop in on a friend? Or do we Zoom now forever? Do we hug, shake hands; not hug, not shake hands?
Or do we never again just embrace, just kiss, just stop by?
It was all smashed to smithereens.
But in Florida, I saw from the richness of those little social moments that these were a people who had not lost two years of church, of knitting clubs, of Rotary, of synagogue, of playdates, of ballroom dancing, of after-work happy hours, of bowling, of fishing, of brunch, of poker games, of christenings, of bar mitzvahs.
So the myriad, invisible bonds that are created with every human interaction and woven tight by kindness and mutual enjoyment and shared mission—had never been severed. That continuity allowed for the restful, elegant human rhythm I saw all around me.
How lovely it was; how heavenly.
If you want the Kingdom of Heaven—it turns out that other people simply acting decently to one another, in community, are in fact the Kingdom of Heaven.
(I think Jesus did try to tell us that.)
In contrast, we in the lockdown states, the mandate states, barely knew how
to approach one another; we’d lost two years of weaving our lives together.
The babies and toddlers of 2020 to 2022 in Florida still engage in peekaboo. I realized, when a Floridian toddler launched into the game with me, how much I missed that ancient interaction.
I happened to visit Houston after my Florida journey. And while the freedom of Texas had not been as absolute as the freedom of Florida, I saw the same relaxed pride and confidence among adults and the same expressiveness among little ones, that I had seen in Florida.
The babies and toddlers of Florida and Texas still issue crazy, heart-melting smiles at passing strangers, and wave at them or babble at them or try to tell them things, as human babies and toddlers evolved to do.
But this innate expressiveness became all but extinct among the babies and toddlers of 2020 to 2022 up in the Northeast, and in California, and in other lockdown, mandate states.
These Northeastern little ones of 2020 to 2022 stared with blank, impassive faces at adult faces that had only recently emerged from terrifying, disorienting masks.
The expressions of these poor children are more insect-like than human, and without that gorgeous interactivity, these babies and children of 2020 to 2022 lose much of the human charm with which they would otherwise be endowed. Their stony impassiveness is a devastating feedback loop. As they are not talking to or babbling to or smiling at adults, fewer adults talk to or smile at them.
Why do I raise all of this in relation to Thanksgiving 2022?
Because we must face the fact that adults in the parts of the country that locked down and endured mandates do not have this relaxed pride, so formerly typical of Americans, anymore, and their children too are now different—and perhaps always will be.
These populations, I saw so clearly as I went from Florida and Texas to the Northeast, now have something broken in them; in us.
I realized when I left Florida and Texas and landed in Boston and drove to New York, that what was blanketing the lockdown, mandate states was shame and fear.
Yes, even as late as November 2022.
There was a palpable blanket of shame and fear now over New York, over Massachusetts, because we all have been through a life-changing traumatic experience, and not just for a day or for a month but for two years.
We were all violated in front of one another.
We were all made helpless to save one another or ourselves.
Husbands could not protect their wives from being forcibly injected, if the wives had to keep their jobs.
Parents could not save their adult children from being forcibly injected, if the adult children wished to feed their own families.
Adult sons and daughters could not save their elderly parents from miserable isolation and from dying alone.
Wives could not save their husbands from being neglected in hospitals or even impaired or worse with remdesivir, a drug that had been assigned by the guidelines of compromised agencies such as NIH as the standard hospital protocol for treating COVID, but which caused kidney damage and death. The WHO advised against prescribing remdesivir for COVID-19 patients. A study published in The Lancet showed worse adverse events for those on remdesivir than in the control group, and the study had to be terminated because 12 percent of the participants taking the drug had adverse outcomes.
—
How many Thanksgivings do you have left?
Twenty? Sixty?
Two?
One?
None of us knows.
But the Dr. Walenskys of the world, the Dr. Faucis, the presidents, the governors, who have no authority over you, decided without your consent that they knew better than you what was important in your life; and they decided to take away forever two of your Thanksgivings.
You will never get those back.
So, we try to pick up again, here in the Northeast, our rituals, with a sense of awkwardness and shame—shame that they were so easily stripped from us; shame that we were so duped; shame that we so publicly could not protect ourselves or our loved ones.
Men were unmanned. Women were un-womaned.
The Thanksgiving gatherings may even look different than they did pre-2020. Some families are broken right through. Some relationships will never heal.
All of us, outside of Florida, and Texas, and maybe South Dakota, the few nonlockdown, nonmandate states, are now victims. We never won’t be.
For Thanksgiving, I want America back. But to make all of America, not just a few blessed states, free and confident, safe and relaxed once again, will take a generation.
And it can only happen for us as a nation trying to heal—just as this is true for any of us who try to heal as individuals—if we first face the agonizing fact that our bodies were, indeed, a battlefield, as feminists used to say; that we were indeed, as a nation, stripped, and shamed before everyone; held hostage, and plundered, and violated.
It can only happen for us if we seek out now not just abundance, but truth.
#####
To support my work, and read more, please order Facing the Beast, now, on Amazon:

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