(PART I) Celebrity Branding: What Does it Take to Gain the Trust and Confidence of a Celebrity Enough to Put Their Name on Your Product?

Celebrities such as Snoop Dogg, Mike Tyson, Seth Rogan, Willie Nelson and Jimmy Buffet, to name a few, have all put their names on cannabis brands around the world. Whether it is CDB oils, bongs, infused beverages or an elite strain, celebrities and athletes are becoming more open to the notion of branding with cannabis. Is your product good enough for a celebrity to put their name on it? Do you have what it takes to meet the high demands and expectations of their fans? How and where do you begin? Listen to these CEOs, marketing geniuses and brand developers of successful international celebrity brands as they discuss building that special relationship.


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