Fireside Chat
Arjan Roskam is the self-styled “King of Cannabis,” who’s circled the globe seeking rare strains for his Green House Seed Company and Green House coffee shops. Just two guys with heavily-stamped passports, taking a deep dive into the subject they know better than almost anybody. This is a momentous meeting of marijuana minds with insights to share.
Presentation
Hear from Adam Coates, Chief Commercial Officer at Westleaf Inc. about how the company’s retail banner, Prairie Records is setting the bar high in the cannabis retail space by redefining the in-store experience, changing consumer perceptions with breakthrough content and building strong brand affinity through storytelling.
Keynote & Panel Discussion
Looking around us on a map, an optimist sees nothing but upside. Latin America is coming around to both medicinal and recreational marijuana. Europe is following suit. Meanwhile, across the border, 11 states plus D.C. are on the “legalized” ledger. Even the World Health Organization is recommending decriminalization. And ours is the only country prepared to supply cannabis on a global scale. But with great sales comes great responsibility. The push is on to standardize industry-wide to meet global regulations. The supply chain is being shored up. Most of our responses to the pull of demand involve spending more money to accommodate it. And the advent of legal edibles and oils is pushing us to diversify. It’s been a crazy year, and we’re here to predict what comes next.
Moderated By: Tony Chapman
Keynote Interview
If he did nothing else, Bruce Linton would be a cannabis industry hall of famer for founding the production giant Canopy Growth Corp. But the company’s erstwhile Chairman, CEO and Founder is seeking literally greener pastures these days, and is set to write the next chapter in the global governance of marijuana. Bruce will do a sit-down interview with Tony Chapman that will shine a light on what we’ll all be talking about in 2020.
Featured Speaker: Bruce Linton
Interviewer: Tony Chapman
Keynote Presentation
Tony Chapman believes we are squandering first-mover advantage with cannabis, the most significant consumer product launch in our history, and at a time when Canada’s economy is starving for growth. Instead of unleashing free enterprise to cultivate, invest in science, file patents and create brands we handcuff them and turn a blind eye to the black market which generates more cannabis revenue in North America than McDonalds and Starbucks combined.
In this keynote, Chapman shares what he would do to set Canada up for sustained success in this once in a lifetime opportunity.
Opening Keynote Address
Kevin O’Leary will present a dynamic evaluation of the Cannabis industry from the prospective of the entrepreneurs who are developing it and the domestic and global investors who are interested in investing in it.
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