Schedule-at-a-Glance
Monday May 26, 2025
Global Executive Summit
Exploring the Future of Global
7:45am - 8:45pm
Breakfast / Keynote
8:45am - 5:30pm
Panel Discussions
5:30 pm – 6:00 pm
Cocktail Reception
6:00 pm – 7:00 pm
Awards Cocktail Reception
7:00 pm – 9:00 pm
Grow Up Awards Gala
8:00 pm – 12:00 am
Meet the Exhibitors / Post Awards Party
Tuesday May 27, 2025
Industry Conference and Expo
8:00 am – 5:00 pm
Conference and Expo Registration
9:00 am – 10:00 am
Exhibitor and VIP Morning Coffee and Networking (Expo Hall Networking Lounge)
All-Access and VIP delegates only
9:00 am – 6:00 pm
Consumption Lounge
10:00 am – 5:00 pm
Grow Up Expo
10:00 am – 5:00 pm
High North Main Stage
10:00 am – 5:00 pm
Masterclass Sessions
11:00 am – 3:30 pm
Retail Speed Networking
8:00 pm – 2:00 am
Grow Up Official Networking party
El Mocambo
Wednesday May 28, 2025
Industry Conference and Expo
9:00 am – 3:00 pm
Conference and Expo Registration
9:00 am – 10:00 am
Exhibitor and VIP Morning Coffee and Networking (Expo Hall Networking Lounge)
All-Access and VIP delegates only
9:00 am – 3:00 pm
Consumption Lounge
10:00 am – 3:00 pm
Grow Up Expo
10:00 am – 3:00 pm
High North Main Stage
10:00 am – 3:00 pm
Breeders Zone Programming
12:00 pm – 1:30 pm
The Grower's Luncheon Presented by Biofloral (Invite Only)
12:45 pm – 3:00 pm
Budtender Breakout Sessions (Main Stage)
2:15 pm – 3:00 pm
Special Networking Event: The Genetic Exchange
2025 Schedule
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Brendan Schlosser
General Manager,
Sensi Brands Inc.
Canada -
Brooke Silversides
Co-Founder,
1922
Canada -
Nathan Turner
Operations Manager,
Lolly Cannabis
Canada -
Riel Roussopoulos
Head of Marketing,
Breadstack
Canada -
Sameer Padamsey
Founder,
ufeelu
Canada
Panel Description:
This session is specifically designed for retail owners and store managers to learn practical strategies that have launched successful retail delivery programs across Ontario. Industry professionals experienced in implementing profitable retail delivery services will walk you through retail tech solutions that track and manage orders in real-time, while highlighting how to identify and serve your ideal audience - whether you operate in rural or urban settings across Ontario. You’ll also hear success stories from Ontario cannabis retailers who’ve boosted revenue by implementing delivery services within their regions. Attendees will leave with proven tactics to streamline operations, enhance customer satisfaction, and scale business revenue through cannabis retail delivery.
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Dia Friedman
Ontario Sales Manager,
Woody Nelson Inc.
Canada -
Jeff Tseng
Founder,
Roots Collective
Canada -
Laina Yates
National Portfolio Manager,
Mercari Agency
Canada -
Rob Cherry
Vice President, Merchandising and Commercial Planning,
OEG (Tokyo Smoke)
Canada -
Robyn Rabinovich
VP Marketing,
Aurora
Canada
Panel Description:
This session explores how producer pricing, marketing, and provincial markups sets the stage for wholesale orders and why these key metrics often guide which products hit retail shelves. Industry experts will teach retail owners, store managers and supervisors how to balance price, lab results, and consumer demand - offering data-driven tips for diversifying inventory and improving profit margins. Learn how targeted marketing and brand representatives can shape purchasing habits, drive high-demand SKUs, and give consumers the confidence to make informed choices. Participants will leave with practical strategies for accessing and analyzing data, fine-tuning product selection, cultivating brand/product loyalty, and creating a more informed experience that keeps both retailers and consumers satisfied in Ontario’s recreational cannabis market.
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Clifford Tindall
Owner/Manager,
Spiritleaf (Little Italy)
Canada -
Dr. Daniel Bear
Director, Humber College Centre for Social Innovation | Drugs Policy Researcher | Cannabis Policy Consultant,
Humber College
Canada -
Inspector Tara Murphy
Program Manager,
Provincial Joint Forces Cannabis Enforcement Team (PJFCET)
Canada -
Staff Sergeant Gerrit Brouwer
Operations Manager,
Provincial Joint Forces Cannabis Enforcement Team (PJFCET)
Canada -
Zaira Gaudio
Co-Founder/Creative Director,
Curious Cannabis Co.
Canada
Panel Description:
Licensed retailers across Ontario are under constant pressure to compete with illicit shops that avoid all taxes and regulations. This panel explores how retail associations are working alongside provincial efforts to protect consumers through retailer-led initiatives. Attendees will learn about the various forms of unregulated access points, why it poses a risk to safe access, why retailers are concerned, and how licensed retailers can level the playing field from a harm reduction lens.
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Clint Younge
Executive Chair and Founder,
Charlie’s Cannabis Co / Charlie’s Pineapple Reserve
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Glen Coyle
CEO,
Six One Charlie
Canada -
Jay Schwartz
Chief Operating Officer,
Mendo Medical
Canada -
Mark Morrison
CEO/Founder,
Valor Wellness
Canada -
Michael Perron
CEO,
MTL Cannabis
Canada
Panel Description:
Canada’s online cannabis e-commerce platforms support veterans accessing cannabis for medical purposes, yet many brick‑and‑mortar operators know little about how this sector of the industry works. This session presents current data - active Sales for Medical Purposes licences, provincial licence counts, veteran usage rates, and insurance coverage - so industry professionals can learn first-hand what this demand looks like and how it is served successfully online. Cannabis e-commerce experts will explore recent regulatory shifts, the size of Canada's medical footprint, and sales trends on veteran‑focused platforms, sharing how to align with, rather than compete against, Canada’s growing cannabis e‑commerce ecosystem.
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Kevin Jodrey
Founder,
One Log Cookies R&D Facility
USA
Kevin Jodrey’s keynote will guide retail industry professionals on understanding the importance of applying a “craft” mindset to producers of any size. He shows how careful attention to detail can create unique value, even as the industry normalizes and shifts toward commercial cultivation. Attendees will discover that “craft” isn’t limited to smaller producers - rather, it’s a pathway for better product lines, more sustainable practices, and meeting evolving consumer expectations. Kevin’s goal is to inspire positive change by merging artisanal quality with commercial efficiency, ultimately bringing greater value to both the marketplace and the environment.