Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm – 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

The Genetic Exchange is back in town, Alberta! 🌱🤝

Bring your seeds & clones to trade with like-minded growers at Grow Up Alberta’s Genetic Exchange, presented by Pop Seeds Collective, Neptune of the North, 34th Street Seed Co., Big League Genetics, and ND Supplies.

The Genetic Exchange Event Details:
🗓️ Date: October 1, 2024
⌚ Time: 2:30 pm to 3:00 pm
📍 Location: Edmonton Convention Centre (Hall D)
🧬 Bring your seeds & clones to swap from home!

As per The 🍃 Act, guests over the age of 19 attending Grow Up Alberta are permitted to carry up to 30 grams of 🍃, or the equivalency in other product formats, and 4 vegetative plants. Expand your genetics and connect with the growing community!

All participants must have a VIP Delegate badge, 2-Day Industry Pass or One-Day Conference Pass in order to attend this event.

Breeder Zone
Tuesday, October 1, 2024

Tuesday October 1st
Categories:
10:00 AM
Room: Hall D - Foyer
Discover the future of cannabis consumption lounges in Alberta with industry pioneers. As regulations evolve, this panel will explore the anticipated development and impact of these lounges, focusing on their potential to create safe, social spaces for cannabis use. Discover the challenges and opportunities these lounges present, and learn how they can enhance the cannabis experience for consumers while fostering a sense of community.
Moderator: Nathan Mison
Tuesday October 1st
Categories:
10:45 AM
Room: Hall D - Foyer
Explore the world of cannabis metrics that matter most to consumers in this insightful panel. Beyond just THC and terpenes, understand the importance of factors like cannabinoid profiles, flavonoids, and product consistency. Join industry experts as they discuss how these metrics influence consumer choices, product quality, and market trends. Learn how to effectively communicate these critical attributes to educate and attract informed consumers. Gain a comprehensive understanding of what truly drives consumer preference in the cannabis market.
Moderator: Jenn Bocking
Tuesday October 1st
Categories:
12:00 PM
Room: Hall D - Foyer

  • Alex Sandman
    Founder,
    IYKYK Concentrates // The Hash Matters (portfolio)

  • Amy Green
    CEO,
    Veterans Wellness Alliance

  • Keith Bao
    Managing Partner,
    AVEO Vapour Devices
    Canada

  • Michael Elkin
    Founder,
    The CannaBrokr
    Canada

  • Rebecca Murphy
    National Veteran Service Coordinator,
    Post Traumatic Growth Association (PTGA)
Join us as we address the mental health challenges faced by cannabis industry professionals in this panel. Explore strategies to support mental well-being in the workplace and hear from experts on creating a resilient, healthy workforce. Additionally, learn how cannabis can play a role in promoting mental health, with a special focus on veterans and their unique experiences. Join us for an in-depth discussion on fostering a supportive and thriving environment in the cannabis sector.
Moderator: Keith Bao
Tuesday October 1st
Categories:
12:45 PM
Room: Hall D - Foyer
Discover the exceptional and unconventional cannabis products that are making waves in the industry. Learn about the latest innovations that go beyond traditional flower and edibles. From novel consumption methods to unique formulations, hear from leading producers and innovators about what sets these products apart in a crowded market. Learn how these creative solutions are shaping consumer experiences and setting new industry trends. Be prepared to leave with new ideas and a deeper appreciation for cannabis innovation.
Moderator: Di Spencer
Tuesday October 1st
Categories:
1:45 PM
Room: Hall D - Foyer
Explore the future of sustainable cannabis packaging with our panel on packaging and recycling innovations. Learn about the latest advancements in eco-friendly materials and recycling programs designed to reduce the environmental impact of cannabis packaging. Hear from industry leaders about successful initiatives and best practices for creating a greener cannabis industry.
Moderator: Aly Benson
Tuesday October 1st
Categories:
2:30 PM
Room: Hall D - Foyer
Join us for a special presentation on the proposed regulatory changes from Health Canada that will shape the cannabis industry. Key topics include modifications to edibles, the implementation of clear packaging, the addition of view windows, and the removal of the 1-gram restriction. David Brown of StratCann will moderate a Q&A session following the presentation, offering attendees the chance to engage directly with the updates.

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