Welcome you to our 10th edition of Grow Up Conference & Expo. We're excited to be back in Edmonton and looking forward to an exciting event!

Engage with top industry leaders in a high-level discussion on the current state of the cannabis industry. Discover the key issues shaping the cannabis industry in this comprehensive state of the industry panel. Our expert speakers will discuss the most significant changes in medical cannabis regulations and the emerging role of pharmacies in the cannabis ecosystem. This high-level discussion will provide critical insights into the current challenges and future opportunities in the industry. Join us to stay informed and prepared for the evolving landscape of cannabis regulation and distribution.
Moderator: David Brown

As new markets open up and cannabis rescheduling gains momentum worldwide, this panel aims to discuss the evolving landscape of international cannabis markets, with a focus on Germany's legalization, global rescheduling efforts, and what these changes mean for Canadian cannabis producers. This session will explore opportunities and challenges as Canada navigates its role in the global cannabis industry.
Moderator: Nathan Mison

Hear from top cannabis retailers as they share their stories of growth and innovation in the industry. This panel features both independent and national retailers who will discuss the key factors that have contributed to their success. Explore the different approaches to building a loyal customer base, managing compliance, and staying ahead of market trends. Gain a comprehensive understanding of what it takes to build a successful retail operation in the cannabis space.
Moderator: Katy Perry

Explore the world of cannabis exports with guidance from top brokers and consultants in this comprehensive panel. Learn how to achieve international certification, meet regulatory standards, and develop effective sales strategies for global markets. This session will provide high-level insights into the challenges and opportunities of exporting cannabis, helping you position your business for international growth. Join us to gain the expertise needed to succeed in the global cannabis marketplace.
Moderator: Deepak Anand

We invite you to join us for a Networking Coffee Break at Grow Up Conference & Expo. This is an excellent opportunity to explore the consumption lounges and engage with speakers and VIP attendees. Enjoy a welcoming atmosphere, foster meaningful connections, and expand your professional network.

Join industry experts for a deep dive into the complexities of cannabis distribution. This panel will explore the nuances of supply chain management, from navigating regulatory requirements to optimizing logistics and distribution channels. Gain valuable insights from professionals who have successfully managed distribution networks in the cannabis industry. Learn best practices for ensuring product quality, compliance, and efficiency in your distribution operations. Whether you're new to the industry or looking to refine your distribution processes, this session offers valuable knowledge to help you succeed.
Moderator: David Brown

Explore the intricate world of cannabis pricing with insights from brokers, buyers, and data analysts. This panel will cover market pricing data and broader trends, providing a comprehensive overview of the current landscape. Learn from the experiences of small growers and buyers, discussing the realities of provincial distribution points and the pricing disconnects they encounter. Gain a realistic understanding of what buyers are willing to pay and what growers need to charge, and discover strategies to align pricing expectations in the cannabis industry. Join us for a session that bridges the gap between data and real-world market experiences.
Moderator: David Brown

Discover the secrets behind the success of top cannabis companies in this engaging panel discussion. Learn from industry pioneers as they share their experiences, key decisions, and innovative strategies that propelled them to the forefront of the market. This session offers a unique opportunity to understand the critical factors that contribute to building a successful cannabis business. Gain practical tips and insights to apply to your own venture and set yourself on the path to success.
Moderator: Keenan Pascal

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta's cannabis industry in this insightful keynote presentation. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption. Engage with our honored speaker during the Q&A, moderated by David Brown of StratCann, to gain practical insights into the ongoing and future impacts of these regulatory changes.
Q&A Moderator: David Brown

Join us as we learn the science and innovation behind developing new and exciting cannabis cultivars tailored for the Canadian market. This panel will explore the importance of ensuring consistent phenotypic expressions and how to avoid the pitfalls of phenotypic plasticity. Learn from industry experts about the key factors that create a full menu of offerings, including growth structure, flowering time, yields, and commercial viability. Discover what licensed producers (LPs) can improve on and gain valuable insights to optimize your breeding program and investment.
Moderator: Dr. Av Singh

Join us for an in-depth panel discussion on the critical role of phenohunting and genetic selection in modern cannabis cultivation. This session will focus on how breeders can align their efforts with consumer trends and preferences, creating a successful menu selection. Discover the latest advancements in genetic innovation and how to strategically plan breeding programs to set new genetics in motion. Hear from leading experts about practical applications and benefits of integrating advanced genetics into your breeding practices, driving success from seed to harvest.
Moderator: Dr. Av Singh

Explore the intersection of plasticity breeding, tissue culture, cultivation and solventless extraction in this technical Breeders Zone workshop. Learn how these innovative techniques are shaping the future of cannabis cultivation, leading to stronger, more productive plants. Gain practical knowledge on how to implement these strategies for optimal cultivation outcomes.
Moderator: Dr. Av Singh

Discover the art and science of reviving old-school cannabis genetics in this comprehensive workshop led by seasoned Canadian cultivators and breeders, this session will explore the methods and practices of breeding with classic genetics. Learn about the historical significance of these strains. Gain practical insights into integrating classic strains into modern breeding programs.
Moderator: Dr. Av Singh

Expand your cannabis cultivation horizons at the Seed & Clone Exchange, sponsored by Neptune of the North, Pop Seeds Collective, ND Supplies, and 34th Street Seed Co. Trade valuable seeds and clones while networking with top breeders and growers in the industry. This event provides a platform to discover new genetic varieties, exchange cultivation tips, and build lasting professional relationships.

The Grow Up Genetic Exchange is committed to fostering a responsible and inclusive environment. All participants must adhere to provincial and federal regulations and guidelines for cannabis cultivation and seed distribution and no one shall be in possession on more than 30g of flower or equivalent. Remember: 1 seed = 1 g of dried cannabis. Maximum 4 non-flowering plants per guest.