(Globe Newswire) Vancouver — Rubicon Organics Inc., a licensed producer focused on cultivating and selling organic certified, premium cannabis, is launching new products under its three flagship brands: the super-premium brand Simply Bare Organic, the premium brand 1964 Supply Co., and Wildflower, Canada’s leading topical brand, with new products and formats.
”Guided by a commitment to continuous innovation; our focus at Rubicon Organics is on superior genetics and expansion into value added products. Our highly anticipated summer launches range from new cultivars and formats through to an expansion of our sought-after live rosin edibles and Wildflower topicals. Every innovation is created through an exploration of the market, insights from our customers and a deep understanding of our consumer; continuing to amplify our premium, award-winning portfolio.” — Melanie Ramsey, chief commercial officer, Rubicon Organics
SIMPLY BARE ORGANIC PRODUCT LAUNCHES INCLUDING FIRST LAUNCH OF SUPER-PREMIUM CBD:THC PRODUCT
Simply Bare Organic, Rubicon Organics’ flagship super-premium cannabis brand, is introducing:
BC Organic Harlequin: available in pre-rolls (5 x 0.3g), a new smaller “pinner” format, coming in at a ratio of 11 per cent CBD and 8 per cent THC, a currently unsatisfied market segment in high demand.This Fraser Valley Organic Products Association (FVOPA) organic certified 1:1 cultivar, is a cross of Columbian Gold x Thai Landrace with invigorating aromas of musky earth with hints of Mango, grown in living soil, hang-dried for 14 days, cold cured and hand packed in hemp cones.
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BC Organic Jelly Breath: available in 3.5g and 28g flower and 3×0.5g infused and non-infused pre-rolls. A FVOPA Organic certified hybrid with the lineage of Mendo Breath x Dos-Si-Do, this vibrant plant is filled with deep purple jelly hues and wispy lime green foxtailing with sweet berry and funky, dank aromas.
BC Organic Scotti Biscotti: available in 3.5g flower and 1×0.5g/3×0.5g non infused pre-rolls.This indica dominant hybrid comes from the rare parents Scott’s OG x Biscotti is a FVOPA organic certified sweet treat. This cultivar opens with decadent flavours of sweet biscotti and ends with a gassy punch.
All Simply Bare Organic strains are grown in living soil, hang dried for 14 days, cold cured and non-irradiated. These new strains will be available in Alberta, BC, Ontario and Quebec from July 2023.
1964 SUPPLY COPRODUCT LAUNCHES INCLUDES EXPANSION OF LIVE ROSIN EDIBLES
1964 Supply Co, Rubicon Organics’ premium cannabis brand, is expanding into new categories, whilst continuing to excite consumers and customers with it’s legacy inspired genetics by introducing:
Live Rosin Gummies: available in 2 x 5 mg format. Building on the success of 1964 Supply Co products in the flower & pre-roll category, the brand will launch their first edibles with two new Live Rosin Gummies in April 2023 and has expanded to five flavours available (Pink Lemonade, Berry Blitz, Strawberry Watermelon, Tropical Punch, and Green Apple). These disruptive edibles use strain specific, live rosin infusions, giving consumers a full-spectrum experience, making them stand out in the crowded distillate marketplace. 1964 Supply Co Gummies are Vegan & Gluten-Free, making them easily accessible to edible consumers across Canada.
Comatose Rosin Roll: available in 1g. The 1964 Heavy Hitter line-up continues to grow with our newest infused pre-roll. This single strain mix of flower and hash rosin from our award-winning cultivar, Organic Comatose. The combination of flower and potent hash rosin allows the Comatose terpene profile to shine, giving consumers a perfect mix of flavour and potency.
1964 Supply Co New Cultivars Launched
Death Bubba: available in 3.5g flower and 1g pre-roll. This classic B.C. cultivar has deep roots in the legacy market. Death Bubba is a potent cross of Death Star and the iconic Bubba Kush which is an indica-dominant cultivar with pungent piney, earthy aromas.
Gelato 41: available in 3.5g, 14g flower and 5 pack pre-rolls.Gelato #41 is a legendary cultivar that comes from a cross of Thin Mint GSC & Sunset Sherbet. Known for its sweet, herbal aromas, this product is the perfect option for a seasoned consumer who’s looking for a potent, flavourful cultivar.
All 1964 Supply Co flower is grown in our living soil, hang dried for 14 days, cold cured and non-irradiated. Gelato #41 is available in Alberta, B.C., Ontario and Quebec and Death Bubba will be available in Ontario starting August 2023 with anticipated launches in other provinces in the coming months. Learn more about 1964 Supply Co? at: 1964SupplyCo.Com.
WILDFLOWER PRODUCT LINE EXPANSION
Rubicon Organics’ #1 topical brand, Wildflower, is introducing two new products under the Wildflower brand:
WILDFLOWER Extra Strength Relief Stick: available in a 60g features our highest concentration of CBD (900mg per stick).
WILDFLOWER? 1:1 CBD:THC Relief Stick: available in 30g has a balanced concentration of THC (105 mg per stick) and CBD (105 mg per stick). Both product formulations are blended with Coconut Oil, Shea Butter, and therapeutic essential oils such as Arnica and Wintergreen. The texture and stick applicator allow for easy and targeted application, while Peppermint and Eucalyptus result in our Relief Stick’s signature lasting scent.
(Globe Newswire) Toronto — Elevate Cannabis Industry Expo is set to connect professionals from all facets of the industry for four full days of education, training, and networking. Taking place in Toronto, Ontario, from September 12-15, 2023, it promises to be a transformative experience for all participants. Hosted by VIP Media Group, Elevate is breaking ground with a conference developed by cannabis retailers.
“Signalling a new era in cannabis, Elevate marks a turning point from conferences of the past. We are ready to create our own ecosystem to support the industry and deliver real ROI and value to all participants. Hosting a conference of this scale is a testament to our innate understanding of the industry’s needs,” says Jazz Samra, owner and founder of VIP Media Group and Sativa Bliss Cannabis Boutique. ‘”We understand the needs of retailers but also the aspirations of licensed producers – our collective needs are at the heart of this endeavour.”
Attracting participants from across Canada, Elevate will see budtenders, retailers, licensed producers, brand representatives, and other industry professionals come together for an immersive event focused on building mutually beneficial relationships. With an inclusive focus on brands of all sizes, Elevate will serve as a hub of opportunity for micro-producers and industry veterans alike.
The event’s four-day schedule is designed to cater to specific segments of the industry with a wide range of classes, workshops, and expert panels, helping participants excel in their respective roles and make a much-needed positive impact on a sector that has not been without its challenges.
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“We’re thrilled to be partnering with Elevate and to be the official education sponsor,” says Cindy Burke, business development partner at CanMar. “CanMar has launched a new budtender education program called Level Up, created by Tabitha Fritz. You will find the curriculum is very different than what’s currently out there. Tabitha has done a great job of curating courses specific to the needs of both budtenders and store managers to thrive in this space. She is a natural educator and presenter and we know everyone who signs up for her workshop will walk away feeling like they have the tools they need to get started.”
Day One: Store Managers/Owners Training (9:30 am – 6:00 pm)
— Includes sessions on Effective Inventory Management, Customer Relationship Management, Financial Management and Business Planning, and more
Day Two: Budtender Training hosted by CanMar (9:30 am – 6:00 pm)
—Includes sessions on Advanced Cannabis Product Knowledge, Cannabis and Wellness Trends, Advanced Customer Service Techniques, and more
Day Three: Licensed Producers and Brand Representatives Training (9:30 am – 6:00 pm)
—Includes sessions on Building and Managing Retail Partnerships, Industry Trends and Market Insights, Brand Building and Marketing Strategies, and more
Day Four: Industry Trade Show (10:00 am – 6:00 pm)
— Features 65 booths with participating brands such as Cannara, Endgame, Volo, Sensi Brands, The Strain App, Ontario Cannabis Store, Merrco, The Loud Plug and more
At the core of Elevate’s mission lies a commitment to fostering education and facilitating knowledge exchange, recognizing these as the pivotal drivers of industry growth. The industry trade show, a prominent feature of Elevate, will give businesses a golden opportunity to showcase their latest products and services, creating a marketplace for business collaborations.
Elevate is brought to you by the reputable team behind the hugely successful Retailer Connect Gala and other acclaimed industry events. The organizers’ track record ensures that participants can expect a high-quality experience that fosters transparency, collaboration, and innovation.
Anne Milgram, chief of the Drug Enforcement Administration (DEA), has promised to speak to the U.S. Department of Health and Human Services about the timeline for conducting a review of marijuana’s status at the federal level. Milgram made the statement during a recent DEA oversight meeting where she was questioned by the House Judiciary Subcommittee on Crime and Federal Government Surveillance.
Unlike most industries, cannabis exists in a precarious landscape where dozens of states allow medical and recreational marijuana-related commerce, but federal law still considers cannabis as a Schedule I controlled substance. This federal classification presents several challenges to companies operating within the state-legal cannabis industry, including limited access to banking services and financial aid.
After being pressed by Representative Matt Gaetz on marijuana’s federal status during the DEA meeting, Milgram told committee members that her agency still hadn’t received an official timeline for the review of cannabis’s classification at the federal level but added that she would ask for a timeline. The DEA head noted that the Department of Health and Human Services (DHHS) had not provided the DEA with its review of marijuana’s federal classification and recommendation for action. Without the DHHS’s review and recommendation, the DEA cannot launch an internal evaluation process that would pave the way to potentially rescheduling marijuana.
Cannabis’s status at the federal level has consistently been a thorn in the sides of recreational and medical cannabis operators in America’s state-legal marijuana sector for years. Federal law classifies marijuana as a controlled substance with no medical application even though more than 30 states allow the therapeutic use of marijuana and a growing body of literature has shown that cannabis has several medical applications.
This disconnect between federal law, state law and scientific literature has prompted reform activists and lawmakers to ask for a review of federal cannabis policy.
The drug’s status at the federal level also limits the industry’s access to banking services and forces companies working in the space to operate on a cash-only basis, increasing their risk of violent robberies and making it harder for them to meet their tax obligations. Furthermore, Gaetz explained, federal cannabis prohibition significantly limits further research into cannabis as accessing scheduled drugs for research is incredibly difficult.
While the cannabis industry remains anxious to know the outcome of the federal marijuana scheduling review, other entities such as IGC Pharma Inc. (NYSE American: IGC) may not be overly bothered. This is because drug development from cannabis and other substances has a stable federal regulatory framework that interested parties adhere to in their bids to bring new formulations onto the national and international market.
NOTE TO INVESTORS: The latest news and updates relating to IGC Pharma Inc. (NYSE American: IGC) are available in the company’s newsroom at https://cnw.fm/IGC
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In a press release dated August 4, a US Attorney announced that Ajaypal Dhillon, 22, of Scarborough, Ontario, Canada, had been arrested and charged by criminal complaint with possession with intent to distribute 100 kilograms or more of cannabis and importing cannabis into the United States. The charges carry a mandatory minimum penalty of five years in prison, a maximum of 40 years, and a $5,000,000 fine.
Dhillon is said to have presented customs officials at the border crossing with documents indicating a shipment of frozen waffles destined for a grocery store warehouse in Georgia, but the issuer of the document told officers it was fraudulent.
Upon a secondary inspection, CBP officers discovered boxes within the truck that contained approximately 948 kilograms of a “green leafy substance, consistent with that of marijuana”. In addition, 50 kilograms of ketamine were also discovered. Investigators also identified Dhillon after CBP learned of five prior fraudulent shipments driven by Dhillon into the United States.
Dhillon appeared at a detention hearing before U.S. Magistrate Judge Michael J. Roemer and was detained.
US seizures of Canadian cannabis are not uncommon, especially at the Peace Bridge. Large seizures increased significantly while the US/Canadian border was closed to non-essential traffic during the height of the COVID-19 pandemic.
While there were around 135,000 kg seized at this border in the fiscal years of 2020 and 2021, only 23,000 kilograms were seized in 2022, and about 13,000 so far for the fiscal year 2023 (beginning October 2022), with nearly 10,000 kg of that being seized in March, April and May 2023.
As part of its second quarter results for 2023, the Canadian-based cannabis company says it will be closing a facility in Manitoba used to produce “cultured cannabinoids”.
The facility, operated in partnership with hands-on expertise from its partner, Ginkgo Biologics, has been used to engineer strains of yeast that can produce cannabinoids through a fermentation process, rather than through cultivation and then extraction of cannabis.
This process is accomplished, in part, by transferring the DNA sequences for cannabinoid production into organisms like yeast and E. coli. The cultured cannabinoids are identical to those extracted from the plant using traditional methods.
Ginkgo’s website says its cannabinoid program has run eight million tests of more than 10,000 engineered strains in the course of just two years. “These efforts yielded several strains with industry-relevant titers for multiple rare cannabinoid compounds, the first of which is beginning commercial scale production.”
In August 2021, Ginkgo and Cronos announced the achievement of its first “equity milestone” for cannabigerolic acid (CBGA). Then in October 2021, Cronos launched its first cultured CBG product. In 2022, the two companies announced its third equity milestone for tetrahydrocannabivarin (THCV).
Cronos had utilized the novel cannabinoids in its gummies sold under the Spinach brand, which it says is the number one edible in Canada.
In 2021, it recorded impairment charges of $4.8 million related to its Ginkgo exclusive licenses for CBGA and CBGVA “for the difference between the fair value of the licenses and the consideration paid.”
Another company, Willow Biosciences has also produced CBG through fermentation.
In the same quarterly report, Cronos said it had successfully exited the US hemp-derived cannabinoid market, a plan first announced earlier this year in order to “streamline” operations. Cronos first entered the sector in a $300 million (US) deal in 2018 when it purchased Lord Jones, a CBD brand it says it plans to now bring to the Canadian market by Q4 2023.
The company reported net revenue and gross profit both down in Q2 2023 compared to the previous year, which it blames on lower sales in Israel, as well as “an adverse price/mix shift in cannabis flower sales in Canada,” among other issues like the weakening Canadian and Israeli dollar.
Despite these lower sales in Israel, Cronos has also recently signed an agreement with one of the leading distributors of medical cannabis in Germany, which the company hopes to begin exporting to soon under the Peace Natural Brand. Peace Naturals was one of the first federally-licensed commercial medical cannabis producers in Canada. Cronos purchased it in 2016.
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“God is dead! He remains dead! And we have killed him.” ~Nietzsche
There are no gods. We are abandoned to freedom. We are, each of us, cast adrift on an existential ocean captaining a ship of one, trying vainly to make sense of a universe that seems determined to remain senseless.
Isolated. Marooned. Cut off from ever being able to know what it’s all about. Doomed to a Truth Quest that will never reveal “the Truth.” Moored to a lay line of either making the journey the thing or floundering in naïve expectations. We either subsume absurdism and laugh at the absurdity of it all or it consumes us, and we die slowly or, even worse, we live inauthentically.
Existence doesn’t make any sense. And it never will make sense. We’re stuck with that, like an existential thorn in our side. All we have is our curiosity to keep us ahead of it. All we have is the mighty question mark lest we fall victim to the sinister period point. All we have is our sense of humor to outmaneuver the senselessness of it all. And that’s okay.
Because it isn’t senselessness that hurts. What hurts is our naïve expectation that things should make sense. What hurts is our clingy attachment to “everything happens for a reason.” What hurts is that our cultural conditioning (to include especially religious/political indoctrination) has been weighed, measured, and found wanting.
Likewise, God dying doesn’t really hurt. It doesn’t even hurt that it was we who “killed Him.” What really hurts is our immature spiritual ejaculation, our need to force feed nothingness into somethingness, our clingy codependence on “needing” a higher authority in the first place, and our prideful pigeonholing of the incomprehensible into the comprehensible. What hurts is our whiney placation.
We created God to alleviate our death anxiety, to square the circle of infinity, and to pinpoint the improbability of probability. We were a stubbornly vain species, and so we could not help but create “technologies of ecstasy” to help us transcend death. And so, intolerant of reality and the mortality it imposed upon us, we created God, the ultimate technology. The absolute Somethingness that we ushered in to trump the absolute Nothingness of our own impermanence.
God was the ultimate distraction, the primordial red herring, the unqualified qualifier. He too was weighed, measured, and found wanting. And so, we killed him. Gutted and flayed on the table of Nihilism.
What is reality? What is infinity? What does it all mean? Nobody really knows. It’s a Great Mystery. It’s a giant question mark that feels like a giant exclamation point. But at least it’s open ended. At least it leaves room for error. At least there’s room to grow spiritually, ontologically, existentially. At least we have our curiosity and a good sense of humor to get through the insanity of it all.
Having ditched the red herring (the distraction from the real problem) of God and embraced absurdism, we give ourselves room for improvement, improvisation, and adaptation regarding the ever-moving target of Truth. We give ourselves room to dance, to play, to laugh.
As Mark Twain said, “Continuous improvement is better than delayed perfection.” Indeed. The delayed perfection of God must be cooked into the continuous improvement of truth, lest we starve at the table of delusion.
But having killed God, we also inadvertently burned our existential security blanket. We left ourselves naked and vulnerable under the weight of a monstrously uncertain cosmos that presses down on us with unprecedented pressure. We found ourselves floundering in nihilism. It suffocates us with its utterly insurmountable infinity.
Forced to gaze into this infinity, we can be sure of only one thing: Absurdity rules. Certainty is folly. Security is an illusion. Rescue isn’t coming. No God is coming to save us from our sins. No so-called authority is coming to bail us out. No hero will be swooping in to liberate us from our ultimate responsibility to our own freedom. Unless…
Unless that hero is us, absurdly living a courage-based lifestyle despite a fear-based culture. Unless that authority is us, absurdly questioning all things. Unless that God is us, absurdly hellbent on destroying the hell that surrounds us with a Humor of the Most High.
Nihilism is needlessly suffering with a “why?” Absurdism is living on purpose with a “why not?”
Ultimate freedom is a revolt against hell. It’s a revolt against meaninglessness, senselessness, and pointlessness. It’s a revolt against anything seeking to force itself down anyone’s throat. It’s the spirit of revolution, the heart of insouciance, the soul of audacity. It’s an ecstatic celebration in the face of impending doom.
As Nicolas Berdyaev said, “The ‘good’ do not condemn the ‘wicked’ to hell and enjoy their own triumph but descend with Christ into hell in order to free them.”
There’s only one thing to do with such terrible freedom: We honor it! We rebel against despair and nihilism. We dance into the paradox. We mix it up with the mystery. We revolt against the harshness and strangeness of it all. We not only gaze into the abyss, we make uncomfortable eye contact with it. We taunt it, we laugh into it, we toss all our fucks into it and then move on with an impudent hop in our step.
As Jonny Thomson said, “Put away the safe and healthy prescriptions of an anodyne age and go on a thirsty rampage. In the drunken swirl of the carnival trance, the terrifying gravity of life is made lighter.”
Indeed! In the boozy haze of trickster jazz, the existential darkness is transformed into lightheartedness. In the grip of playfulness absurdity loses its grip and we free ourselves to laugh and be laughable. We free ourselves to live on purpose with purpose. We free ourselves to love agape-style, no-holds-barred, amorous with amor fati.
We put our tongue in our cheek and sidestep the landmines of nihilism and existential despair. We enjoy a sunset. We enjoy a breath. We kiss a lover. We pet a dog. We marvel at the absolute miracle of it all. We call it “God” if we feel like it, or we call it The Great Mystery, the Blooming Haha, the Dancing Nothing, or The Infinite Zero. But then we also laugh at our silly labels and culturally conditioned kneejerk reactions.
At the end of meaning, Meaning reveals itself: it’s our responsibility alone to create our own meaning. It’s our responsibility alone to appreciate the terrible freedom we’ve been given. We’re free to do anything. We’re free to destroy. We’re free to heal. We’re free to give. We’re free to steal. There are no rules.
But there are consequences. We’ve just confused the consequences for divine justice for so long that we believe Karma is a thing. When really, the consequences are merely a matter of living in healthy accord with reality, or not. If we choose to live in accordance with reality, we will be healthy. If we choose to live at odds with reality, we will be unhealthy. It really is that simple.
As Herman Hesse said, “The unwritten law defeated the written one.”
Embracing absurdism over nihilism is allowing the unwritten law (universal laws) to defeat the written one (human laws). It pulls the curtain back and reveals that the wizard was always us tricking ourselves into believing we needed assurance, security, and a point to it all. We didn’t and we don’t. All we ever needed was courage and a good sense of humor. The courage to overcome nihilism and the humor to embrace the absurdity of it all. The courage to challenge orthodoxy and the humor to dance unorthodoxly. Health then becomes paramount, balance becomes foremost, and the search for truth becomes primary, despite the fact that none of it makes any sense and the truth will always be unattainable.
If, as Lao Tzu said, “highly evolved people have their own conscience as pure law,” then it stands to reason that we invest in developing more highly evolved people capable of honoring valid laws, rather than wasting our time and energy bludgeoning people with invalid laws that violate the golden rule, the nonaggression principle, and the universal dictates of health.
Embracing absurdism over nihilism is a way to realign the written laws with the unwritten. It’s a way of developing more highly evolved people who have their own conscience as pure law in sacred alignment with universal laws.
Because only highly evolved people with their own conscience as pure law will have the courage and humor needed to dance on the tightrope over the abyss and laugh at the impending fall. Only highly evolved people with their own conscience as pure law will have the capacity to paint the universe red with their insouciant curiosity, to mock the sinister self-seriousness that outflanks them, and to party like a rockstar at the end of meaning.
Gary Z McGee, a former Navy Intelligence Specialist turned philosopher, is the author of Birthday Suit of God and The Looking Glass Man. His works are inspired by the great philosophers of the ages and his wide-awake view of the modern world.
This article (How to Party Like a Rockstar at The End of Meaning) was originally created and published by Self-inflicted Philosophy and is printed here under a Creative Commons license with attribution to Gary Z McGee and self-inflictedphilosophy.com. It may be re-posted freely with proper attribution, author bio, and this statement of copyright.
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