For the French wine industry, it all came together in 1855, when the Bordeaux Chamber of Commerce and the region’s Vintners Association established a method of evaluation that emphasized quality over quantity after 13,000 years of mass production. The cornerstone of the transformation was the creation of a hierarchic classification of quality that listed the best red wines of the region based on three attributes:
1. A long-standing reputation for quality in the producing region
2. Consistent characteristics that defined the wine from the specific domains in the region
3. Public recognition of the wine’s ability to maintain this identity over time
This system has seen only two official changes in over 160 years; it has been replicated in every wine-producing country in the world and is the foundation of today’s multi-billion-dollar wine industry.
This marketing approach, centered on origin, quality, heritage, and tradition, literally transformed the viticulture industry. Join Frenchy as he explains why this blueprint should be used for the Emerald Triangle cannabis industry.
The Netherlands is hiking its cannabis exports. St. Vincent and the Grenadines is cultivating its first licensed medical marijuana crops. Italy has put out its first tender for medical cannabis to a German subsidiary of Canada’s Aurora. All over the planet, agri-business is retooling to accommodate world markets, and the sources and practices are as varied as the world itself. This international panel of growers will share collective wisdom, challenges and common concerns – and maybe even forge some global bonds.
Arjan Roskam is the self-styled “King of Cannabis,” who’s circled the globe seeking rare strains for his Green House Seed Company and Green House coffee shops. Just two guys with heavily-stamped passports, taking a deep dive into the subject they know better than almost anybody. This is a momentous meeting of marijuana minds with insights to share.
Hear from Adam Coates, Chief Commercial Officer at Westleaf Inc. about how the company’s retail banner, Prairie Records is setting the bar high in the cannabis retail space by redefining the in-store experience, changing consumer perceptions with breakthrough content and building strong brand affinity through storytelling.
Looking around us on a map, an optimist sees nothing but upside. Latin America is coming around to both medicinal and recreational marijuana. Europe is following suit. Meanwhile, across the border, 11 states plus D.C. are on the “legalized” ledger. Even the World Health Organization is recommending decriminalization. And ours is the only country prepared to supply cannabis on a global scale. But with great sales comes great responsibility. The push is on to standardize industry-wide to meet global regulations. The supply chain is being shored up. Most of our responses to the pull of demand involve spending more money to accommodate it. And the advent of legal edibles and oils is pushing us to diversify. It’s been a crazy year, and we’re here to predict what comes next.
If he did nothing else, Bruce Linton would be a cannabis industry hall of famer for founding the production giant Canopy Growth Corp. But the company’s erstwhile Chairman, CEO and Founder is seeking literally greener pastures these days, and is set to write the next chapter in the global governance of marijuana. Bruce will do a sit-down interview with Tony Chapman that will shine a light on what we’ll all be talking about in 2020.
Learn about NanoSphere’s patented “smart nanoparticles” of cannabinoids as alternatives to smoking, vaping and edibles. Hear about new products with precision dosaging for therapeutic and recreational cannabis.
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