This will be an interactive and engaging conversation that debunks many of the myths surrounding medical cannabis. Alex will answer questions from the audience, through facebook and emails received by the Growup conference. Some examples of the topics covered include:
Are the Indica vs. Sativa differences real and do you get higher when you smoke cannabis?
Until now, the mass-marketing of pot has been fodder for comedians (like Cheech & Chong’s “ad” for Acapulco Gold: The Herb Superb). But now that it’s to be a billion-dollar legitimate industry, what tone will national branding take? Cannabis as a consumer product will be embracing brand recognition and a broad spectrum of audiences. This session will strategize how “Big Bud” should be presented to the marketplace.
Moderator: Derek Riedle, Founder & Publisher, Civilized
Sponsored By: Rouge Media
Allowing the legal use of cannabis as medicine is one thing. Finding a doctor to prescribe it who is not hampered by stereotypes, stigma or lack of knowledge is another. Fortunately for Canada’s 220,000 registered medical marijuana patients – legal, doctor-driven clinics have stepped in to fill the void (and are not to be confused with the illegal “dispensaries” that have dominated the headlines). In this session, representatives of the clinic sector make their case for properly-monitored product, health awareness and consumer safety.
Keynote: Dr. Uma Dhanabalan, Uplifting Health & Wellness
Moderator: Alex Revich, Educator, Cannabis in Clinical Practice
A discussion panel focusing on the last 5 years of security in the MMPR/ACMPR space. Discussion on some of the difficulties facing integrators, operators, and business owners from a security perspective. What are some of the best practices when securing a facility? How do you know when too much is too much? How does the industry prepare for the recreational market and how will that be secured and operated?
Topics to be reviewed:
Moderator: Geoff Lawrence, Account Executive (Security), Convergint Technologies
Mission accomplished. The dream of legalized recreational marijuana is soon to be a reality across the land. But now what? Will the creation of a new consumer industry create instant millionaires? And does it follow that you’ll be a winner just because you’re in the game? This session will deal in cold hard facts about what faces new entrants into the cannabis business. Will the environment change for license applicants as more people apply? Will the cost-benefit numbers add up? And how easy is it to maintain a sustainable business?
Moderator: David Hyde, Independent Security Advisor, David Hyde & Associates
The wholesale value cannabis flower has steadily been on the decline, yet farmers remain the only part of the supply chain to buy at retail and sell at wholesale. As regulations take hold and taxes grow, the cultivation market segment is facing smaller and smaller margins. Recent developments in greenhouse & indoor cultivation techniques & technology are fueled by this need to reduce costs, and many with the added bonus of reducing environmental impact. This session will highlight recent innovations in the cultivation vertical designed to help farmers get the edge necessary to compete in our rapidly growing industry.
List 5 key learning outcomes for your session:
*Separate Ticketed Event* There are no ceilings, glass or otherwise, in a business being built from the ground up. Grow Up celebrates the female entrepreneurs who are seizing the opportunity and helping define the 21st Century cannabis business. Women who are already players in the industry will share experiences over breakfast with enthusiastic new investors. Relationships will form over the most day’s most important meal.
Sponsored by: Newstrike/Up Cannabis Inc.
Moderator: Alison McMahon, CEO, Cannabis At Work
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