by Grow Up Conference | Aug 23, 2017
In this session, learn an approach to effectively connect growing with marketing to create a premium cannabis brand. Ultimately, the “best” is what end user believes is best!
Market researcher Marc Solby of the Cannabis Consumer Update and Lighthouse Consulting will share a method successfully applied in the craft beer market, craft spirits and other consumer categories. He will share a canadian case study and draw on his experience as Director of Marketing at Labatt Breweries and fifteen years of brand consulting in alcoholic beverages globally.
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by Grow Up Conference | Aug 23, 2017
Until now, the mass-marketing of pot has been fodder for comedians (like Cheech & Chong’s “ad” for Acapulco Gold: The Herb Superb). But now that it’s to be a billion-dollar legitimate industry, what tone will national branding take? Cannabis as a consumer product will be embracing brand recognition and a broad spectrum of audiences. This session will strategize how “Big Bud” should be presented to the marketplace.
Moderator: Derek Riedle, Founder & Publisher, Civilized
Sponsored By: Rouge Media
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by Grow Up Conference | Aug 23, 2017
Allowing the legal use of cannabis as medicine is one thing. Finding a doctor to prescribe it who is not hampered by stereotypes, stigma or lack of knowledge is another. Fortunately for Canada’s 220,000 registered medical marijuana patients – legal, doctor-driven clinics have stepped in to fill the void (and are not to be confused with the illegal “dispensaries” that have dominated the headlines). In this session, representatives of the clinic sector make their case for properly-monitored product, health awareness and consumer safety.
Keynote: Dr. Uma Dhanabalan, Uplifting Health & Wellness
Moderator: Alex Revich, Educator, Cannabis in Clinical Practice
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by Grow Up Conference | Aug 23, 2017
A discussion panel focusing on the last 5 years of security in the MMPR/ACMPR space. Discussion on some of the difficulties facing integrators, operators, and business owners from a security perspective. What are some of the best practices when securing a facility? How do you know when too much is too much? How does the industry prepare for the recreational market and how will that be secured and operated?
Topics to be reviewed:
- The difference from securing an indoor site to a greenhouse
- How to secure an extraction only site
- Using the security system on a daily basis
- Growing pains of learning “how to operate”
- Ambient temperature controlled cargo: Is it needed during long haul and extreme temperatures?
- Cannabis specific liability insurance during transport: What you need to know
- RPIC and A/RPIC escorts during transport: Are escorts needed?
- Cannabis specific secure transport: Increasing efficiencies
Moderator: Geoff Lawrence, Account Executive (Security), Convergint Technologies
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by Grow Up Conference | Aug 23, 2017
by Grow Up Conference | Aug 23, 2017
Mission accomplished. The dream of legalized recreational marijuana is soon to be a reality across the land. But now what? Will the creation of a new consumer industry create instant millionaires? And does it follow that you’ll be a winner just because you’re in the game? This session will deal in cold hard facts about what faces new entrants into the cannabis business. Will the environment change for license applicants as more people apply? Will the cost-benefit numbers add up? And how easy is it to maintain a sustainable business?
Moderator: David Hyde, Independent Security Advisor, David Hyde & Associates
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by Grow Up Conference | Aug 23, 2017
The wholesale value cannabis flower has steadily been on the decline, yet farmers remain the only part of the supply chain to buy at retail and sell at wholesale. As regulations take hold and taxes grow, the cultivation market segment is facing smaller and smaller margins. Recent developments in greenhouse & indoor cultivation techniques & technology are fueled by this need to reduce costs, and many with the added bonus of reducing environmental impact. This session will highlight recent innovations in the cultivation vertical designed to help farmers get the edge necessary to compete in our rapidly growing industry.
List 5 key learning outcomes for your session:
- Regulation, through fees & taxes, are shrinking margins far below what was previously enjoyed by black market operations.
- Cultivation operations must reduce costs for long-term business sustainability.
- State of the Art Greenhouse & Indoor cultivation technology has rapidly progressed in the last few years.
- Integrating this technology into environmentally sound techniques and standard operating procedures can pay off at the bottom line & retail counter.
- Consumers take note of environmentally conscious products
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![Women Leaders in Cannabis Breakfast presented by Up Cannabis]()
by Grow Up Conference | Aug 23, 2017
*Separate Ticketed Event* There are no ceilings, glass or otherwise, in a business being built from the ground up. Grow Up celebrates the female entrepreneurs who are seizing the opportunity and helping define the 21st Century cannabis business. Women who are already players in the industry will share experiences over breakfast with enthusiastic new investors. Relationships will form over the most day’s most important meal.
Sponsored by: Newstrike/Up Cannabis Inc.
Moderator: Alison McMahon, CEO, Cannabis At Work
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by Grow Up Conference | Aug 23, 2017
by Grow Up Conference | Aug 23, 2017
CCI has launched a training division to address the need for high quality, practical training in the cannabis industry. The Executive Director, Jim Pelton and I bring over two decades of experience working in post secondary and industry training. We are looking to engage industry experts (both from CCI and from the industry at large) in the development of workforce training. We are currently planning a series of development sessions and have invited key individuals from various LPs to help determine what the training will enable people to DO. We will still include theory in our courses, but the primary focus is on competencies and the development qualified people who are ready able to work effectively in their designated roles. Successful students will receive a micro-credential indicating they have achieved competency in that field of study. Our goal is to have these micro-credentials be recognized as the industry standard meeting the needs of the emerging global cannabis workforce.
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